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Conversion
Make pages and forms easier to act on, so visitors from both ads and organic search have a clear next step.
SEO
Build organic visibility and stronger service pages that also give your paid campaigns relevant destinations.
AI search
Make services clearer to AI search tools; those same answers support organic and paid visitors.
Less waiting
London Ontario PPC agency: 5 moves, not months of meetings
Find the budget leaks
We inspect search terms, location settings and landing pages while your rivals chase the next call.
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Get changes out the door
Our proven scripts and AI tools accelerate fixes and pages. Your account moves while others schedule.
Put your budget to work
We review bids and search terms, directing spend towards enquiries worth answering.
See the work yourself
The Glass Box Portal shows leads, spend and changes. No chasing an agency for an update.
Case study
10 to 68 qualified leads for a London mover
In 12 months, the mover reached 24 bookings and 54 written quotes a month. Ad spend stayed the same from start to end.
PPCGoogle AdsResidential moves, apartment moves and packing servicesLondon, ON12 months
London moving company
10→68Qualified PPC leads / month+580%; $4,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified moving enquiries 10 → 68 at unchanged endpoint spend; service pages, geographic controls and CRM bidding converted demand into 24 monthly bookings.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2164 negatives
- 33 PMax groups
- 42 campaigns: CRM bidding
Qualified PPC leads / month10 → 68+580%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.8%+240%
Qualified leads / $1,000 CAD2.5 → 17+580%
Written quotes / month8 → 54+575%
Confirmed moves / month4 → 27+575%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $4,000 CAD December spend; 2.5 qualified leads per $1,000.
- 28% of audited spend reached employment, van-hire and boxes-only searches.
- 3 moving services shared 1 generic landing page.
- 2 enquiry sources lacked CRM attribution; baseline rebuilt from customer records.
Embedded estimates lost click attribution
Cross-domain estimate iframe dropped click IDs; passed attribution through supported fields and validated 14 submissions.
14 estimates attributedPMax recruited applicants instead of customers
Final URL expansion selected recruitment content; disabled expansion and assigned 3 moving-service destinations.
3 destinations controlledHold music counted as moving enquiries
Call-duration conversions included queue time; replaced bidding signals with CRM-qualified calls after reviewing 26 recordings.
26 calls reclassified| Jan ’25 | 2 | enquiry sources connected to CRM qualification and click-ID capture |
| Feb ’25 | 3 | landing pages launched for house moves, apartments and packing |
| Mar ’25 | 18 | Search creatives tested with insured-service, date-availability and quote messaging |
| Apr ’25 | 164 | negative keywords added for recruitment, van hire and boxes-only searches |
| May ’25 | 3 | PMax asset groups launched with controlled moving-service destinations |
| Jun ’25 | 3 | audiences segmented by service interest; submitted leads excluded |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified lead bidding |
| Aug–Dec ’25 | 5 | CRO tests covered dates, stairs, inventory, parking and telephone access |
Downtown LondonSigned parking and loading restrictions affect moving-truck access; a quote does not reserve kerb space.
2 fields captured loading location and building access
Old NorthOlder houses can have narrow stairs and entrances; access requires property-specific checks.
3 measurements requested: doorway, stair width and largest furniture item
Western UniversityCampus parking and loading are controlled; residence move-in instructions vary by building and date.
2 questions captured residence and scheduled arrival window
Wortley VillageLondon snow and ice can obstruct walkways and loading routes during winter moves.
1 winter checklist covered cleared access and floor protection
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96K searches. Is your phone ringing?
Across 6 business types, London sees 96K monthly service searches. Each paid-search enquiry costs $108.67 in our account data.
96K
service searches a month across 6 business types
1,200 deduplicated commercial keywords targeting London, Ontario
Keyword Planner$108.67
cost per paid-search enquiry
$65,200 monthly spend divided by 600 enquiries; excludes management fees
QliqQliq Ads accounts + call tracking3.2
search ads above organic results per commercial SERP
768 above-organic ads across 240 mobile SERPs, including captures without ads
QliqQliq SERP capture5.56%
search-ad click-through rate
6,000 clicks from 108,000 impressions across 6 client accounts
QliqQliq Ads accounts| Business type | Searches / mo | Avg CPC | Cost per lead | Paid clicks / mo | Search impr. share | Ad CTR |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $10 | $100 | 1,200 | 60% | 6% |
| Landscaping | 14,000 | $6 | $60 | 1,000 | 50% | 5% |
| Dental clinics | 24,000 | $12 | $120 | 1,600 | 55% | 8% |
| Law firms | 16,000 | $24 | $240 | 800 | 40% | 4% |
| Auto detailing | 10,000 | $4 | $40 | 600 | 65% | 5% |
| HVAC contractors | 14,000 | $8 | $80 | 800 | 45% | 5% |
96,000 monthly searches; 6,000 paid clicks; $65,200 spend; 600 enquiries. Each account converts 10% of clicks. Impressions by row: 20,000; 20,000; 20,000; 20,000; 12,000; 16,000. Impression share uses each account's eligible auctions, not total keyword demand. Lead costs exclude management fees. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
London service queriesAll client niches
Position 1: 14.8% versus 26.4%, an 11.6-percentage-point gap. Organic CTR, not ad CTR; non-brand mobile queries where ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 London businesses versus 24 baseline sites, 12 months
Review counts among locally advertising businesses
Reviews: median Google review count among profiles matched to sampled search advertisers, equally weighted across 6 business types. Firms: deduplicated profiles assigned to 7 mutually exclusive district sampling polygons; total 1,200. Review counts are not ad-ranking thresholds. Source: QliqQliq Maps grid scan + SERP capture; district names: City of London.
68%
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,080 of 6,000 monthly clicks24%
of commercial keywords include near-me wording
Keyword Planner, 288 of 1,200 keywords+35%
air-conditioning searches in June–August versus the other 9 months, monthly average
Keyword Planner, 24 months42%
of paid-search clicks come from broad-match keywords
QliqQliq Ads accounts, 2,520 of 6,000 monthly clicks18%
of paid-search clicks come from brand campaigns
QliqQliq Ads accounts, 1,080 of 6,000 monthly clicks90%
of commercial SERPs show ads above organic results
QliqQliq SERP capture, 216 of 240 SERPs75%
of commercial SERPs also display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPs32.5%
of commercial SERPs display 4 search ads above organic results
QliqQliq SERP capture, 78 of 240 SERPs18
distinct advertiser domains per keyword across 30 daily captures, median
DataForSEO, 40 tracked keywords25%
of eligible impressions are lost to budget, impression-opportunity weighted
QliqQliq Ads accounts, 6 accounts42%
of paid-search landing pages use a dedicated enquiry form
QliqQliq landing-page audit, 252 of 600 pages35%
of landing pages show a clickable phone number above the mobile fold
QliqQliq landing-page audit, 210 of 600 pages28%
of landing pages publish a starting price or fee range
QliqQliq landing-page audit, 168 of 600 pages38%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible origins16%
of landing pages retain campaign parameters through the enquiry journey
QliqQliq tracking audit, 96 of 600 pages60/35/5
% of paid-search enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 360 calls, 210 forms, 30 chats10%
paid-click-to-enquiry rate: 600 enquiries from 6,000 clicks
QliqQliq Ads accounts + call tracking, 6 businesses25%
of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 150 of 600 monthly enquiries8 min
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery form enquiries · 6 client accounts over 12 months. Advertising totals represent an average month. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Speed under the hood
4 ways our scripts and AI tools get work moving
Find problems in hours
QUIQ Pixel spots technical SEO issues quickly, giving our team a head start on fixes for your site.
Get fixes out faster
Our in-house scripts cut repetitive work, so your team gets pages and fixes live in hours or days instead of weeks.
Aim at better enquiries
We use automated bidding with lead data and human oversight, steering your budget towards searches that bring worthwhile enquiries.
See what changed
Your live portal lists rankings, leads, spend and the change log. You see the work without waiting for an agency to explain it.
Who does the work
1 team focused on the calls you want
Founder Anton Kovalchuk, social media lead Lena, and PPC, SEO and development specialists work together. You see the leads and revenue—not a lecture on the technology.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before the next ad bill
What does your London Ontario PPC agency manage?
We review and manage Google Ads, targeting, bids, landing pages and lead tracking. We link paid search, AI-search visibility and SEO, so your channels work together.
How soon will my account improve?
Our proven scripts and AI tools let us put fixes and pages live in hours or days. Lead timing varies by market, budget and account. We can’t guarantee lead counts or rankings.
What will PPC management cost?
Your fees and ad spend vary by account and goals. Bring your budget to the free audit and we’ll discuss the work it needs.
How do I check what you’ve done?
Open the Glass Box Portal any time. It lists rankings, leads, spend and changes, so you don’t have to wait for an update.
Will you take on my direct competitor?
No. We reserve each regional niche for one major client and do not work with direct competitors. Check availability during your audit.
Where do the London market figures come from?
Across 6 business types, 96K monthly searches come from Keyword Planner. The $108.67 cost per paid-search enquiry comes from call tracking and QliqQliq Ads accounts.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 audit. Find where your ad money goes.
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