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A Hamilton electrician went from 10 to 76 monthly qualified PPC leads at unchanged endpoint spend.
Case study
10 to 76 qualified leads. Same endpoint spend.
A Hamilton electrician reached 76 monthly qualified PPC leads in 12 months, with ad spend unchanged at each endpoint.
PPCGoogle AdsElectrical repairs, panel upgrades, EV chargers and rewiringHamilton, ON12 months
Hamilton electrician
10→76Qualified PPC leads / month+660%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Grew qualified leads 10 → 76 at unchanged endpoint spend through service-specific Search campaigns, 4 landing pages, negative keywords and CRM-qualified conversion bidding.
Qualified PPC leads / month2025–2025 year before
- 14 service pages
- 2164 negatives
- 34 campaigns: presence-only targeting
- 44 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 76+660%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 7.6%+280%
Qualified leads / $1,000 CAD2 → 15+650%
Service-call bookings / month6 → 46+667%
Project estimates / month3 → 23+667%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, courses and utility-outage searches.
- 4 electrical services shared 1 generic landing page.
- 3 tracking faults required CRM reconciliation before baseline reporting.
Mobile taps dialled the untracked number
Number replacement changed visible text but not tel links; updated both targets and tested 8 mobile journeys.
8 dial paths verifiedBooking iframe lost Google click IDs
Cross-origin booking embeds discarded attribution; passed click IDs through supported fields and reconciled 14 CRM records.
14 enquiries matchedMarch call imports failed timestamp validation
CRM exports retained winter offsets after daylight saving; generated timezone-aware timestamps and reimported 11 rejected records.
11 imports restored| Jan ’25 | 3 | tracking faults repaired; qualified calls and forms reconciled against CRM |
| Feb ’25 | 4 | landing pages launched for repairs, panels, chargers and rewiring |
| Mar ’25 | 24 | Search assets tested across service, availability and estimate messaging |
| Apr ’25 | 164 | negative keywords excluded jobs, training, appliances and utility-outage intent |
| May ’25 | 3 | remarketing audiences segmented by service; converters excluded; consent respected |
| Jun ’25 | 4 | Search campaigns switched to presence-only targeting within service boundaries |
| Jul ’25 | 4 | campaigns adopted qualified-lead bidding after CRM import validation |
| Aug–Dec ’25 | 6 | CRO tests covered call buttons, availability and project qualification |
WestdalePre-war houses form part of the housing stock; existing wiring requires inspection before rewiring scope is confirmed.
1 rewiring form captured house age and known wiring type
Hamilton MountainThe Niagara Escarpment separates the Mountain from the lower city; road accesses shape cross-city routing.
2 dispatch zones informed availability copy without guaranteed arrival times
Stoney CreekMost electrical installation work requires an ESA notification; requirements depend on scope and exemptions.
1 panel page explained notification and inspection steps without promising approvals
Ancaster VillageDesignated heritage properties may require municipal permission for exterior alterations affecting heritage attributes.
2 intake fields captured designation status and proposed exterior equipment location
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180K local searches. How many find you?
Keyword Planner and Ahrefs record 180K monthly local service searches across 6 business types. See where you stand.
180K
local service searches per month across 6 business types
720 deduplicated commercial keywords targeting Hamilton
Keyword Planner + Ahrefs$134K
search advertising spend across 6 accounts over 90 days
12,000 clicks; 1,200 enquiries; $111.67 blended cost per lead
QliqQliq Ads accounts + call tracking80%
of sampled commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 queries per business type
QliqQliq SERP capture25%
of after-hours mystery calls go unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search CTR | Search impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| HVAC | 38,000 | $12 | $120 | 8% | 58% | 10% |
| Plumbing | 28,000 | $10 | $100 | 5% | 62% | 10% |
| Dental clinics | 34,000 | $9 | $90 | 4% | 55% | 10% |
| Law firms | 24,000 | $20 | $200 | 5% | 48% | 10% |
| Roofing | 22,000 | $11 | $110 | 4% | 60% | 10% |
| Auto repair | 34,000 | $5 | $50 | 8% | 65% | 10% |
180,000 monthly searches total. Each business type contributes 1 account, 2,000 clicks and 200 enquiries over 90 days. Combined: 230,000 impressions, 12,000 clicks, $134,000 spend and 1,200 enquiries. CTR: clicks/impressions; impression share: received/eligible impressions. Enquiries are deduplicated calls and forms, not booked jobs. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Hamilton service queriesAll client niches
Organic position 1: 13.8% versus 26.5%, a 12.7-percentage-point gap. Non-brand mobile queries; organic positions exclude ads and Map Pack listings. These are not ad CTR benchmarks. Source: GSC of client sites: 6 Hamilton businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses in campaign target districts
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not an advertising eligibility threshold. Firms: 2,400 deduplicated profiles assigned once to campaign target districts, not municipal business totals. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Hamilton.
65%
of paid search clicks come from phones
QliqQliq Ads accounts, 7,800 of 12,000 clicks30%
of sampled keywords include a neighbourhood, city or near-me modifier
Ahrefs + Keyword Planner, 216 of 720 keywords+35%
HVAC search demand in June–August versus March–May
Keyword Planner, Hamilton, 24-month monthly averages44%
of search advertising spend goes to mobile devices
QliqQliq Ads accounts, $58,960 of $134,00035%
of paid search clicks come from computers or tablets
QliqQliq Ads accounts, 4,200 of 12,000 clicks3
sponsored listings above organic results, median across 240 mobile SERPs
QliqQliq SERP capture75%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPs58%
HVAC search impression share across 1 account
QliqQliq Ads accounts, 90 days18%
HVAC search impression share lost to budget across 1 account
QliqQliq Ads accounts, 90 days24%
HVAC search impression share lost to rank across 1 account
QliqQliq Ads accounts, 90 days5.22%
search ad CTR: 12,000 clicks from 230,000 impressions
QliqQliq Ads accounts, 6 businesses, 90 days$11.17
average CPC: $134,000 spend divided by 12,000 clicks
QliqQliq Ads accounts, rounded to cents10%
click-to-enquiry rate: 1,200 enquiries from 12,000 clicks
QliqQliq Ads accounts + call tracking$111.67
cost per enquiry: $134,000 spend divided by 1,200 enquiries
QliqQliq Ads accounts + call tracking, rounded to cents60/40
% of paid search enquiries through calls and forms, respectively
Call tracking + form logs, 720 calls and 480 forms30%
of paid search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + form logs, 360 of 1,200 enquiries25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 forms4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 forms15%
of paid search enquiries become booked appointments within 30 days
QliqQliq client CRM + call tracking, 180 of 1,200 enquiriesMethod: 720 deduplicated keywords · 240 commercial SERPs · 2,400 business profiles · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 90 days. Search campaigns only unless stated; media spend excludes management fees. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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Anton KovalchukFounder
LenaHead of social media
Get answers before another click costs you
What does a Hamilton PPC agency handle?
We manage Google Ads, keywords, bids, tracking and landing-page improvements. Your free audit identifies priorities, and your Glass Box Portal shows leads, spend and logged changes.
How quickly will my PPC campaign bring in leads?
Timing varies by market, budget, competition and account. Our proven scripts and AI tools deliver fixes and pages within hours or days; lead growth depends on your market's pace.
What happened in a Hamilton electrician campaign?
Over 12 months, monthly qualified PPC leads grew from 10 to 76, and service-call bookings went from 6 to 46. Spend was unchanged at both endpoints. Work covered service-specific Search campaigns, 4 landing pages, negative keywords, plus bidding based on CRM-qualified conversions.
Cost of PPC management?
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Do you promise ad positions or a set number of leads?
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Will you work with my direct rivals?
No. We serve one major client in each niche and region, and we don't work with direct competitors. Ask us about your Hamilton niche at your audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't let your next click become their next job.
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