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We manage paid search. Enquiry data shows your SEO and landing-page teams which searches matter.
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One connected team
1 team. 4 channels. More paths to a call.
Conversion
We sharpen landing pages so visitors from ads, organic search and AI search have a clearer route to enquire.
SEO
We improve organic visibility. Search insights shape ad targeting and AI search content.
AI search
We improve your visibility in AI search. Campaign and SEO insights shape content that supports your landing pages.
Speed to action
5 moves to put your budget to work
Find the budget leaks
Your free audit checks targeting, search terms and tracking for spend waste.
Spot site problems
QUIQ Pixel finds technical SEO issues within hours, not weeks.
Put fixes live
Our scripts and AI tools speed up campaign changes while slower agencies book meetings.
Build pages that pull their weight
We create sharper landing pages that make it easier for paid visitors to enquire.
See the work
The Glass Box Portal tracks rankings, leads, spend and a change log.
Case study
Halifax pest control: 10 → 53 qualified PPC leads
Monthly figures: qualified PPC leads 10 → 53; inspection bookings 6 → 42. Spend was unchanged at the 12-month endpoints.
PPCGoogle AdsResidential and commercial pest controlHalifax, NS12 months
Halifax pest control company
10→53Qualified PPC leads / month+430%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified leads 10 → 53 at unchanged endpoint spend through pest-specific Search campaigns, landing pages, service-area controls and CRM-based bidding.
Qualified PPC leads / month2025–2025 year before
- 14 pest landing pages
- 2164 negatives
- 32 campaigns: qualified-lead bidding
- 44 CRO tests
Qualified PPC leads / month10 → 53+430%
Paid sessions / month400 → 1,000+150%
Qualified leads / paid session2.5% → 5.3%+112%
Qualified leads / $1,000 CAD2 → 11+450%
Inspection bookings / month6 → 42+600%
Accepted treatment jobs / month4 → 28+600%
- 10 qualified December leads from 400 paid sessions; 2.5% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 29% of audited spend reached DIY, product-shopping and employment searches.
- 4 pest services shared 1 generic contact page.
- 2 conversion actions tracked clicks rather than qualified enquiries; baseline CRM-rebuilt.
Sticky call button escaped mobile tracking
The mobile widget replaced tagged links after load; used delegated click handling and imported CRM-qualified calls instead of clicks.
1 mobile widget repairedQuote redirects stripped advertising click IDs
A trailing-slash redirect discarded query strings; preserved parameters and stored click IDs server-side before form submission.
18 test journeys passedYorkshire users reached Halifax adverts
Presence-or-interest targeting admitted overseas Halifax interest; switched campaigns to presence targeting and audited user-location reports.
2 campaigns restricted| Jan ’25 | 2 | click-based goals replaced; CRM-qualified call and form imports validated |
| Feb ’25 | 4 | landing pages launched for rodents, bedbugs, ants and wasps |
| Mar ’25 | 24 | Search creative variants tested by pest and property type |
| Apr ’25 | 164 | negative keywords excluded DIY remedies, retail products, jobs and identification-only searches |
| May ’25 | 3 | remarketing audiences segmented by pest; converted customers excluded |
| Jun ’25 | 2 | Search campaigns switched to qualified-lead bidding after import validation |
| Jul ’25 | 4 | CRO tests covered pest photos, access details and appointment requests |
| Aug–Dec ’25 | 5 | monthly query audits refined negatives, budgets and seasonal creative rotation |
North EndOlder residential streets include attached houses and multi-unit conversions.
1 intake field captured attached-property access and neighbouring-unit coordination needs
South EndDalhousie's Studley Campus sits beside residential streets with student rentals.
1 rental enquiry route captured landlord authorisation before appointment confirmation
Argyle StreetDowntown restaurants and bars operate alongside other commercial premises.
1 commercial page requested trading hours and service-access windows
BedfordResidential neighbourhoods extend along Bedford Basin and inland.
1 postcode check screened service coverage before booking requests
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Get A Free AuditMarket data
90K searches. Who gets the call?
Keyword Planner counts 90K local service searches monthly across 6 business types. Our Ads accounts average $7.50 per click.
90K
local service searches a month across 6 business types
1,200 deduplicated commercial keywords; Halifax targeting
Keyword Planner$75
paid-search cost per enquiry
$27,000 spend ÷ 360 attributed enquiries; 6 client accounts over 90 days
QliqQliq Ads accounts + call tracking$7.50
average paid-search cost per click
$27,000 spend ÷ 3,600 clicks; excludes agency fees
QliqQliq Ads accounts75%
of commercial SERPs display ads above organic results
180 of 240 mobile SERPs; 40 searches per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impression share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Plumbing | 24,000 | $8 | $80 | 62% | 6% | 10% |
| Heat pump installation | 18,000 | $5 | $50 | 55% | 6% | 10% |
| Dental clinics | 16,000 | $7 | $70 | 58% | 6% | 10% |
| Law firms | 12,000 | $15 | $150 | 48% | 4% | 10% |
| Auto detailing | 14,000 | $4 | $40 | 65% | 12% | 10% |
| Physiotherapy clinics | 6,000 | $6 | $60 | 60% | 6% | 10% |
90,000 monthly searches total. Each client account records 600 clicks and 60 enquiries over 90 days: 3,600 clicks, 360 enquiries, 60,000 impressions and $27,000 spend combined. Search campaigns only; enquiries are not booked jobs. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Halifax commercial queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 26.4%, an 11.6-point gap. Non-brand mobile queries; ads and Map Packs compete for clicks. Source: GSC of client sites: 6 Halifax businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median among sampled top-3 profiles across 6 business types; not an ad eligibility threshold. Firms: 3,600 deduplicated profiles assigned once to community polygons. Organic Maps competitors, not advertiser counts. Source: QliqQliq Maps grid scan, 49 points per community; community geography: Halifax Regional Municipality.
78%
of paid-search clicks come from phones
QliqQliq Ads accounts, 2,808 of 3,600 clicks30%
of sampled keywords include Halifax, Dartmouth or another community name
Keyword Planner, 360 of 1,200 keywords+40%
heat pump search demand in July–August versus January–February
Keyword Planner, monthly averages over 24 months18%
of paid-search clicks arrive outside Monday–Friday, 9 am–5 pm
QliqQliq Ads accounts, 648 of 3,600 clicks8%
of spend goes to competitor-name queries
QliqQliq Ads accounts, $2,160 of $27,0003.2
search ads per commercial SERP, including searches with no ads
QliqQliq SERP capture, 768 ad appearances across 240 SERPs70%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 168 of 240 SERPs60%
of commercial SERPs display both top ads and a Map Pack
QliqQliq SERP capture, 144 of 240 SERPs6.0%
aggregate search-ad CTR: 3,600 clicks from 60,000 impressions
QliqQliq Ads accounts, 6 businesses over 90 days25%
of sampled commercial queries trigger an AI Overview
DataForSEO, 60 of 240 SERPs42%
of ad landing pages display a phone number above the fold
QliqQliq landing-page review, 252 of 600 pages28%
of ad landing pages publish a starting price or fee range
QliqQliq landing-page review, 168 of 600 pages35%
of ad landing pages name the community targeted by the query
QliqQliq landing-page review, 210 of 600 pages38%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible origins10.0%
paid click-to-enquiry rate: 360 enquiries from 3,600 clicks
QliqQliq Ads accounts + call tracking, deduplicated enquiries60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 216 calls, 126 forms, 18 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 108 of 360 enquiries25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls, weekdays 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 ad landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 ways our scripts and AI tools speed up PPC
Catch searches that waste your money
Our team mines search terms and removes poor matches, directing more of your budget toward people looking for your services.
Put lead data to work
AI-assisted bidding uses enquiry signals to guide spend. Our specialists keep watch, so decisions aren't left to software alone.
Find site trouble in hours
The QUIQ Pixel flags technical SEO problems quickly. Your team gets a faster route to fixes that strengthen your wider search presence.
Move from click to enquiry faster
Our tools speed up ad and landing-page testing, so the team can replace weak messaging and make the next step clearer for visitors.
Who does the work
1 team. No jargon relay.
Anton Kovalchuk, Lena and our SEO, PPC and development specialists work together on your growth. Your focus stays on calls, leads and revenue. We handle the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers before another click goes to waste
What does a Halifax PPC agency do for my business?
We manage paid search campaigns, including lead tracking, bids, targeting and landing pages. Your free audit identifies places to tighten the account.
How fast do changes happen?
Our AI tools and tested scripts let us ship fixes and pages within hours or days. Campaign result timelines vary with your account, market and available data.
What will clicks and enquiries cost?
Across QliqQliq Ads accounts, paid-search clicks average $7.50. Call tracking and those accounts show $75 per enquiry. Your costs depend on your market and campaign; we'll discuss your budget during the audit.
Do you guarantee an ad position?
No. We can't promise rankings or ad positions. We focus on lead quality, targeting and measurable business results.
How do I see what you're doing?
Your Glass Box Portal is open 24/7. It tracks leads, spend, rankings and a change log, so you can skip the wait for agency updates.
Will you manage ads for my direct competitor?
No. We serve a single major client per niche and region, not direct competitors. Ask about your Halifax niche when you request your audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't let the next call go elsewhere
Get a free audit. See where your Halifax ad budget needs attention before the next click.
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