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Case study
10 to 46 qualified PPC leads monthly
An Edmonton brokerage held spend steady over 12 months. Monthly buyer consultations rose from 4 to 18.
PPCGoogle AdsResidential buyer representation and seller listingsEdmonton, AB12 months
Edmonton real estate brokerage
10→46Qualified PPC leads / month+360%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated buyer and seller enquiries
Grew qualified enquiries 10 → 46 at unchanged spend through neighbourhood landing pages, search-intent segmentation, negative keywords and CRM-qualified bidding.
Qualified PPC leads / month2025–2025 year before
- 14 intent-specific pages
- 2164 negative keywords
- 32 campaigns: qualified-lead bidding
- 46 neighbourhood sitelinks
Qualified PPC leads / month10 → 46+360%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 4.6%+130%
Qualified leads / $1,000 CAD2 → 9+350%
Buyer consultation bookings / month4 → 18+350%
Seller consultation bookings / month2 → 9+350%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached rental, employment and licensing searches.
- 1 generic page mixed buyer searches with seller valuation enquiries.
- 2 conversion triggers counted identical submissions; baseline rebuilt from CRM records.
Property redirects erased click attribution
Listing redirects stripped query strings; preserved click parameters through 3 redirect routes and verified CRM attribution.
3 attribution routes repairedListing navigation counted as enquiries
Virtual page views triggered form conversions; replaced URL rules with confirmed submissions and tested 12 navigation paths.
12 false triggers removedSitelinks promoted sold properties
Static sitelinks outlived listing availability; replaced 6 property links with maintained neighbourhood search pages.
6 stale destinations replaced| Jan ’25 | 2 | conversion triggers replaced; qualified forms and calls reconciled against CRM |
| Feb ’25 | 4 | buyer and seller landing pages launched with separate consultation forms |
| Mar ’25 | 24 | Search creative assets tested across buyer and seller intent |
| Apr ’25 | 164 | negative keywords added for rentals, careers, licensing and unrelated locations |
| May ’25 | 4 | audience settings audited against Canadian housing-ad targeting restrictions |
| Jun ’25 | 2 | Search campaigns switched to CRM-qualified conversion bidding after import validation |
| Jul ’25 | 6 | neighbourhood sitelinks replaced sold-property destinations |
| Aug–Dec ’25 | 5 | CRO tests covered consultation forms, scheduling and property-interest fields |
WîhkwêntôwinCondominium purchases involve corporation documents, bylaws and financial information.
1 condo-page checklist introduced document review before purchase decisions
BlatchfordThe municipal district energy system supplies heating and cooling to connected properties.
1 buyer FAQ prompted verification of connection status and utility charges
RiverdaleNorth Saskatchewan River flood exposure varies by property; provincial flood maps inform due diligence.
1 enquiry field captured property addresses for site-specific review
StrathconaProvincially designated historic resources require approval for alterations affecting protected heritage features.
1 seller checklist flagged designation checks before renovation claims
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180K searches. Is your phone ringing?
Ahrefs and Keyword Planner measured monthly Edmonton service searches across 6 business types. Find what your ads miss.
180K
service searches a month across 6 business types
1,200 deduplicated commercial keywords across Edmonton and neighbouring communities
Ahrefs + Keyword Planner$114
paid search cost per enquiry
$66,000 media spend ÷ 580 enquiries = $113.79; excludes management fees
QliqQliq Ads accounts + call tracking, 6 businesses75%
of commercial SERPs display ads above organic results
180 of 240 mobile SERPs; 40 queries per business type
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 36,000 | $12 | $120 | 52% | 6% | 10% |
| Plumbing | 24,000 | $6 | $75 | 64% | 5% | 8% |
| Dental clinics | 42,000 | $15 | $100 | 58% | 7% | 15% |
| Law firms | 30,000 | $24 | $240 | 42% | 4% | 10% |
| Auto detailing | 18,000 | $5 | $50 | 68% | 8% | 10% |
| Realtors | 30,000 | $4 | $80 | 48% | 5% | 5% |
180,000 monthly searches total. Each account recorded 1,000 clicks over 90 days: 6,000 clicks, $66,000 spend and 580 enquiries combined. CTR and impression share rounded. Leads are deduplicated enquiries, not booked jobs; costs exclude management fees. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Edmonton service queriesAll client niches
Positions 1–10; organic CTR, not ad CTR. Position 1: 14.5% versus 27.1%, a 12.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Edmonton-area businesses versus 24 baseline sites, 12 months
Review context for location-targeted campaigns
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not an ad-ranking threshold. Firms: deduplicated profiles within community boundaries; total 4,200. Source: QliqQliq Maps grid scan, 49 points per community
78%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,680 of 6,000 clicks28%
of commercial keywords include a city, neighbourhood or near-me modifier
Ahrefs, 336 of 1,200 keywords+55%
frozen-pipe searches in November–February versus May–August
Keyword Planner, monthly averages across 24 months18%
of audited spend serves searches outside the advertiser’s stated service scope
QliqQliq search-term audit, $11,880 of $66,000 spend12%
of audited spend comes from users outside intended service boundaries
QliqQliq location audit, $7,920 of $66,000 spend; overlaps search-term audit75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs3
ads above organic results, median among SERPs displaying top ads
QliqQliq SERP capture, 180 ad-bearing SERPs80%
of commercial SERPs also display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs$11
average CPC across 6 client accounts
QliqQliq Ads accounts, $66,000 spend divided by 6,000 clicks62%
of audited spend goes to non-brand exact-match or phrase-match keywords
QliqQliq Ads accounts, $40,920 of $66,000 spend32%
of audited landing pages publish prices or fee ranges
QliqQliq landing-page audit, 115 of 360 pages; rounded45%
of audited landing pages show a phone number within the first mobile screen
QliqQliq landing-page audit, 162 of 360 pages20%
of audited landing pages lack a tracked enquiry confirmation
QliqQliq tracking audit, 72 of 360 pages1.4×
session-to-enquiry rate for service-specific pages versus matched homepages
QliqQliq experiment logs, 7% versus 5%; separate 12-page test cohort40%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible audited origins60/35/5
% of paid enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 348 calls, 203 forms, 29 chats10%
paid session-to-enquiry rate: 580 enquiries from 5,800 sessions
Client analytics + call tracking, 6 businesses; 6,000 ad clicks30%
of paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 174 of 580 enquiries4 h 20 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 form enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 360 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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4 ways our scripts and AI tools move faster
Find site trouble in hours
The QUIQ Pixel flags technical SEO problems quickly, giving your team a head start on site fixes.
Get fixes out the door
Our in-house tested scripts speed up the work behind fixes and pages. Your campaigns spend less time stuck in a queue.
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AI tools produce ad and landing-page drafts for your team to refine around your offer and the objections stopping enquiries.
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Who does the work
1 team. Your next lead.
Anton Kovalchuk leads a team with Lena, our head of social media, plus PPC, SEO and development specialists. You get work aimed at calls and revenue, not a lecture about the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you hand over another dollar
What does an Edmonton PPC agency do for my business?
We manage your Google Ads campaigns, refine targeting, track enquiries and improve landing pages. Paid search also feeds your SEO, AI-search visibility and conversion work.
What should I spend on PPC?
Your budget depends on your account and goals. In your free audit, we assess opportunities and discuss a budget and management scope for your business.
How soon will work start producing results?
Timing varies by your market, budget and account. Our AI tools and tested scripts let us ship pages and fixes in hours or days. Our Edmonton brokerage case covers 12 months.
How do I see where my money goes?
Your Glass Box Portal stays open 24/7. It displays spend, leads, rankings and a change log, so you can check the work without waiting for a report.
Do you take on my direct competitors?
We take on only one major client in each niche and region. We don't work for your direct competitors. Ask us about your market in the free audit.
Do you guarantee leads or ad positions?
No. We don't guarantee a lead count, ad position or ranking. We prioritise qualified enquiries and show you campaign data and work.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 audit. Find your next move.
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