Google Ads
Reach Calgary buyers with paid search. Their search terms guide your pages and SEO.
Featured at
One connected team
4 channels. 1 team. More ways to win.
Conversion
Make your service pages easier to act on. Paid, organic or AI-search visitors can enquire more easily.
SEO
Build your search visibility beyond ads. Search insights sharpen your paid targeting and page content.
AI search
Make your services easier to discover in AI search. Ad-tested questions inform the content you build.
Move faster
Your Calgary PPC agency moves in hours, not weeks
Find where the money goes
Your free audit checks ads, tracking and landing pages for paid traffic.
Cut the wrong searches
Once you hire us, we tighten targeting so fewer irrelevant clicks eat your budget.
Get better pages live
Our scripts and AI tools speed up pages and fixes for the services you want to sell.
Aim bids at better leads
We steer bids using qualified lead data towards the enquiries your business wants.
See the work for yourself
Open the Glass Box Portal for your spend, leads, rankings and change log.
Case study
10 to 63 qualified leads. Same monthly spend.
For a Calgary cabinet maker, monthly design consultations rose from 6 to 38 in 12 months. Find your next move in a free audit.
PPCGoogle AdsCustom kitchen cabinets: design, fabrication and installationCalgary, AB12 months
Calgary kitchen cabinet maker
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified cabinet enquiries 10 → 63 at unchanged monthly spend through service-specific pages, search exclusions, project screening and CRM-qualified bidding.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2164 negatives
- 33 PMax groups
- 42 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Design consultations / month6 → 38+533%
Cabinet quotes / month4 → 25+525%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 34% of audited spend reached hardware, repairs and employment searches.
- 3 cabinet services shared 1 generic contact page.
- 2 form systems lacked reliable attribution; baseline rebuilt from CRM records.
Embedded design forms never registered submissions
The iframe isolated submission events; added origin-validated messages and submission IDs through Google Tag Manager.
1 form stream restoredConsultation bookings lost their click IDs
Scheduler redirects stripped click IDs; persisted attribution before redirect and attached it to CRM bookings.
14 bookings reconciledPMax promoted cabinet-care articles
Final URL expansion selected informational pages; disabled expansion and assigned cabinet-service destinations.
3 destinations controlled| Jan ’25 | 2 | form systems reconciled; CRM qualification and attribution capture installed |
| Feb ’25 | 3 | landing pages launched for kitchens, islands and pantry cabinetry |
| Mar ’25 | 18 | Search creative variants tested across design, fabrication and installation |
| Apr ’25 | 164 | negative keywords excluded hardware, repairs, DIY plans and jobs |
| May ’25 | 3 | PMax asset groups launched with workshop photos and project videos |
| Jun ’25 | 3 | audiences segmented by kitchen interest; submitted leads excluded from remarketing |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified lead bidding |
| Aug–Dec ’25 | 5 | CRO tests screened scope, budget, timing, location and installation needs |
BeltlineCondominium renovations affecting common property require corporation approval; building access rules vary.
2 intake questions checked approval status and delivery access
BownessParts of Bowness lie within mapped Bow River flood-hazard areas; exposure is address-specific.
1 address field flagged flood-related replacement enquiries for scope review
Upper Mount RoyalOlder houses can require cabinet layouts fitted to existing walls and services.
1 renovation page requested site measurements before fabrication pricing
VarsityCalgary’s dry winters make indoor humidity relevant to wood cabinetry and seasonal movement.
1 consultation checklist covered humidity and manufacturer care requirements
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
180K searches. $10 per click.
Keyword Planner counts 180K monthly searches across 6 Calgary business types. The $10 average CPC comes from 6 ad accounts.
180K
local service searches per month across 6 business types
1,800 deduplicated commercial keywords; searches are not available ad impressions
Keyword Planner$10
average paid search CPC across 6 advertiser accounts
$60,000 spend divided by 6,000 clicks over 90 days; excludes agency fees
QliqQliq Google Ads account exports$100
paid search cost per deduplicated lead
$60,000 spend divided by 600 leads; enquiries, not booked jobs
QliqQliq Google Ads account exports + call tracking80%
of sampled commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Plumbing | 36,000 | $12 | $120 | 5% | 50% | 10% |
| Landscaping | 24,000 | $9 | $90 | 4% | 50% | 10% |
| Dental clinics | 32,000 | $8 | $100 | 5% | 40% | 8% |
| Law firms | 28,000 | $20 | $200 | 4% | 50% | 10% |
| Auto detailing | 22,000 | $5 | $50 | 5% | 40% | 10% |
| Real estate agents | 38,000 | $6 | $50 | 4% | 50% | 12% |
180,000 monthly searches total. Each advertiser records 1,000 clicks over 90 days; leads by row: 100, 100, 80, 100, 100, 120. Spend totals $60,000; leads total 600. Search campaigns only; impression share uses eligible auction impressions. Source: Keyword Planner + QliqQliq Google Ads account exports + call tracking
Calgary commercial queriesAll client niches
Organic position 1: 13.8% versus 26.4%, a 12.6-point gap. Non-brand mobile queries; observational comparison, not a measured advertising effect. These are organic CTRs, not ad CTRs. Source: GSC of client sites: 6 Calgary businesses versus 24 baseline sites, 12 months
Review counts among Map Pack competitors
Reviews: median among sampled top-3 Map Pack profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within municipal boundaries; total 3,600. Measures adjacent local competition, not paid ad performance. Source: QliqQliq Maps grid scan, 49 points per municipality
180,000
monthly searches across 6 local business types
Keyword Planner, 1,800 deduplicated keywords+50%
landscaping searches in April–September versus October–March
Keyword Planner, 24-month monthly averages$10
click-weighted CPC across 6 advertiser accounts
QliqQliq Google Ads account exports, $60,000 divided by 6,000 clicks4.44%
search ad CTR across 135,000 impressions
QliqQliq Google Ads account exports, 6,000 clicks divided by 135,000 impressions46.6%
pooled search impression share across 290,000 eligible impressions
QliqQliq Google Ads account exports, 135,000 served divided by 290,000 eligible impressions80%
of commercial SERPs show ads above organic results
QliqQliq SERP capture, 192 of 240 mobile SERPs3.0
mean above-organic ads per sampled commercial SERP
QliqQliq SERP capture, 720 ad placements across 240 SERPs85%
of commercial SERPs also display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs45%
of commercial SERPs show 4 ads above organic results
QliqQliq SERP capture, 108 of 240 SERPs17.5%
of commercial SERPs display an AI Overview
DataForSEO, 42 of 240 SERPs67%
of paid clicks arrive on mobile devices
QliqQliq Google Ads account exports, 4,020 of 6,000 clicks10%
click-to-lead rate across 6 advertiser accounts
QliqQliq Google Ads account exports + call tracking, 600 leads from 6,000 clicks8–12%
business-type click-to-lead rate range across 6 accounts
QliqQliq Google Ads account exports + call tracking30%
of audited ad landing pages omit a visible service-area statement
QliqQliq landing-page audit, 18 of 60 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 12 of 30 eligible origins60/35/5
% of 600 leads through calls, forms and chat, respectively
Call tracking + form and chat logs: 360 calls, 210 forms, 30 chats30%
of paid leads arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 180 of 600 leads25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls; weekdays 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 3,600 business profiles · 60 mystery calls · 60 form enquiries · 6 advertiser accounts over 90 days · 6,000 paid clicks · 600 deduplicated leads · $60,000 spend · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 ways our scripts and AI tools get work moving
Find website problems in hours
The QUIQ Pixel spots technical SEO problems quickly, giving our team a head start on fixes that support your visibility.
Put fixes to work faster
Our tested in-house scripts speed up the work behind your pages and fixes. Your team can launch changes in hours or days, not weeks.
Test the message sooner
Our team uses AI tools to speed up ad copy and page testing, so you get fresh ways to turn visits into enquiries.
See what your money is doing
The Glass Box Portal lets you check spend, leads, rankings and changes 24/7. No chasing an agency for an update.
Who does the work
1 team focused on the calls you want
Founder Anton Kovalchuk leads a team with Lena in social, a CMO, developers and SEO and PPC specialists. You get people focused on leads and revenue, not a lecture about technology.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 straight answers before you book
What does a Calgary PPC agency do for my business?
We manage your paid search campaigns, improve the pages visitors land on and track enquiries. We also use search data across SEO and AI-search work, so your channels reinforce each other.
What will I pay?
Your audit is free. Your goals and market shape your ad budget and management scope. We review both before you decide.
How soon will I see changes?
Our proven scripts and AI tools launch fixes and pages within hours or days. Timing varies by market and account; growing leads takes testing. We don't promise rankings or a fixed lead count.
How do I see where my budget goes?
Your Glass Box Portal is open 24/7. Check rankings, leads, spend and changes there anytime, without waiting for an agency update.
Will you also work for my direct competitor?
No. We take one major client in each niche and region. We won't serve a direct rival in that market.
What happened with the Calgary cabinet maker?
In 12 months, monthly qualified PPC leads climbed from 10 to 63 with no rise in spend. We used service pages, excluded searches, screened projects and based bids on qualified customer data.
Explore related services
More in Calgary
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor just got another call.
See how your Calgary ad budget gets spent and which fixes come first.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche