Google Ads
We target service searches and track enquiries. The winning search terms inform SEO, your pages and AI-search work.
Featured at
One connected team
1 team. 4 channels. More paths to enquiries.
Conversion
We improve service pages and enquiry paths. Your ads get stronger destinations, and SEO gets clearer pages.
SEO
We build organic visibility around your services. Search insights shape ad targets and content for AI search.
AI Search
We make your service information clearer for AI search, using insights from your ads and supporting your SEO pages.
Move faster
5 moves to stop funding empty clicks
Find the budget leaks
We review your searches, targeting and tracking. You see where money disappears without an enquiry.
Catch page problems
The QUIQ Pixel finds technical SEO problems in hours, so your team can get to work.
Put fixes to work
Our scripts and AI tools speed up campaign changes and service pages while slower agencies schedule meetings.
Connect clicks to enquiries
We match calls and forms with campaign data, so you know which searches deserve your budget.
Check the work yourself
Open your Glass Box Portal for live rankings, leads, spend and a log of changes.
Case study
10 to 68 qualified leads a month. Same spend.
For a Burlington immigration consultant, we combined Search campaigns, CRM imports and 4 service pages over 12 months.
PPCGoogle AdsImmigration consultations: work permits, study permits, permanent residence and family sponsorshipBurlington, ON12 months
Burlington immigration consultant
10→68Qualified PPC leads / month+580%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Increased qualified enquiries 10 → 68 at unchanged spend through Search campaigns, 4 service pages and CRM imports; excluded government-navigation searches and duplicate bookings.
Qualified PPC leads / month2025–2025 year before
- 14 service pages
- 2214 negatives
- 32 campaigns: qualified-lead bidding
- 44 booking tests
Qualified PPC leads / month10 → 68+580%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.8%+240%
Qualified leads / $1,000 CAD2 → 14+600%
Attended consultations / month4 → 28+600%
Signed retainers / month2 → 14+600%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 36% of audited spend reached government-login, status-check and employment searches.
- 4 immigration services shared 1 landing page without consultation pricing.
- 2 booking events counted one enquiry twice; baseline rebuilt from CRM records.
Scheduler returns created duplicate conversions
Booking confirmations and return pages both fired; deduplicated using booking IDs across 2 events.
2 events deduplicatedExternal bookings lost campaign attribution
The scheduler stripped click IDs; persisted attribution through booking metadata and reconciled 19 enquiries.
19 enquiries matchedConsultations shifted after daylight saving
The embedded calendar used fixed UTC offsets; switched to America/Toronto and tested 2 clock changes.
2 clock changes tested| Jan ’25 | 2 | booking events deduplicated; qualified-lead imports and consent controls configured |
| Feb ’25 | 4 | service landing pages launched with fees, scope and booking options |
| Mar ’25 | 24 | Search assets tested; government affiliation and approval guarantees excluded |
| Apr ’25 | 214 | negative keywords added for logins, status checks and employment intent |
| May ’25 | 3 | geographic audience segments tested using presence targeting; no immigration-status remarketing |
| Jun ’25 | 2 | Search campaigns moved to qualified-lead bidding after import validation |
| Jul ’25 | 4 | booking tests covered fees, availability, mobile forms and consultation format |
| Aug–Dec ’25 | 5 | monthly query reviews refined exclusions and service-level budget allocation |
Aldershot GOLakeshore West rail service connects Burlington with Hamilton and Toronto.
1 booking variant offered virtual consultations without implying a station-area office
Appleby GOThe station serves eastern Burlington on the Lakeshore West line.
1 geographic segment tested eastern Burlington enquiries separately
Downtown BurlingtonBurlington City Hall provides municipal services, not federal immigration processing.
1 disclaimer separated private consultation fees from government services
AltonThe Burlington neighbourhood lies north of Dundas Street.
1 local variant offered remote appointments without claiming a neighbourhood branch
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
60K searches. How many calls reach you?
Keyword Planner counts 60K monthly searches across 6 service types. QliqQliq tracking puts a paid-search enquiry at $116.36.
60K
local service searches per month across 6 business types
1,200 deduplicated commercial keywords targeting Burlington
Keyword Planner$116.36
cost per tracked paid-search enquiry
$64,000 spend divided by 550 deduplicated enquiries; not booked jobs
QliqQliq Ads accounts + call tracking75%
of commercial SERPs show ads above organic results
180 of 240 desktop and mobile captures; 40 per business type
QliqQliq SERP capture30%
of after-hours mystery calls go unanswered
18 of 60 businesses; 10 per business type, weekdays 6–9 pm
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impression share | Ad CTR | SERPs with top ads |
|---|---|---|---|---|---|---|
| Renovation | 12,000 | $10 | $100 | 62% | 5% | 80% |
| Landscaping | 9,000 | $6 | $60 | 58% | 4% | 70% |
| Dental clinics | 14,000 | $12 | $120 | 54% | 5% | 90% |
| Law firms | 8,000 | $24 | $240 | 48% | 4% | 85% |
| Auto detailing | 5,000 | $4 | $40 | 65% | 10% | 60% |
| Real estate agents | 12,000 | $8 | $160 | 51% | 5% | 65% |
60,000 monthly searches total. Each account supplies 1,000 clicks; impressions by row: 20,000/25,000/20,000/25,000/10,000/20,000. Enquiries: 100/100/100/100/100/50. Spend totals $64,000. Impression share uses each account's eligible impressions; SERP prevalence uses 40 captures per type. Source: Keyword Planner, QliqQliq Ads accounts, call tracking, QliqQliq SERP capture
Burlington service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 13.8% versus 26.4%, a 12.6-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 Burlington businesses versus 24 baseline sites, 12 months
Review competition around local ad destinations
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not an ad-ranking threshold. Firms: deduplicated profiles assigned to non-overlapping neighbourhood study polygons; total 2,400. Source: QliqQliq Maps grid scan, 49 points per neighbourhood; neighbourhood names: City of Burlington.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicks25%
of commercial keywords contain Burlington, a neighbourhood or near-me wording
Keyword Planner, 300 of 1,200 keywords+50%
landscaping search volume in April–September versus October–March
Keyword Planner, monthly averages of 10,800 versus 7,200 searches8%
of spend targets competitor-name searches
QliqQliq Ads accounts, $5,120 of $64,00012%
of spend reaches users outside the intended service area
QliqQliq location audit, $7,680 of $64,00075%
of commercial SERPs show ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs85%
of commercial SERPs include a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs2.8
ads above organic results per captured SERP, including zero-ad captures
QliqQliq SERP capture, 672 ads across 240 SERPs5.0%
aggregate search ad click-through rate
QliqQliq Ads accounts, 6,000 clicks from 120,000 impressions$10.67
aggregate cost per search ad click
QliqQliq Ads accounts, $64,000 divided by 6,000 clicks35%
of sampled landing pages show a starting price or fee range
QliqQliq landing-page audit, 42 of 120 pages60%
of sampled landing pages display a click-to-call link above the fold
QliqQliq mobile landing-page audit, 72 of 120 pages25%
of sampled landing pages lack a visible Burlington service-area reference
QliqQliq landing-page audit, 30 of 120 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 20 of 50 eligible origins2/6
client accounts initially count duplicate enquiry events as separate conversions
QliqQliq conversion audit; reported enquiry totals corrected before analysis60/36/4
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 330 calls, 198 forms, 22 chats9.17%
click-to-enquiry conversion rate
QliqQliq Ads accounts + call tracking, 550 enquiries from 6,000 clicks30%
of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 165 of 550 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 2,400 business profiles · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts. Campaign sample: 120,000 impressions, 6,000 clicks, $64,000 spend, 550 enquiries; 12 months ending June 2026. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Your speed stack
Our AI tools and scripts get fixes moving
Less waiting. Faster action.
Our tested scripts speed up account work, giving your team more time to cut irrelevant searches and focus your budget.
Get pages out of the queue
Our AI tools speed up work on service pages and campaign changes. You get a clearer path from ad click to enquiry.
Find website problems in hours
The QUIQ Pixel spots technical SEO problems in hours rather than weeks. Your team gets a faster starting point for website fixes.
See where your spend goes
Your Glass Box Portal puts rankings, leads, spend and every logged change in a live dashboard. No waiting for an agency update.
Who does the work
1 team focused on the calls you want
Anton Kovalchuk, Lena and our CMO, developers, SEO and PPC specialists work as one team at Mstrseo by QliqQliq. You focus on calls, leads and revenue. We handle the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers before your next click costs you
What does a Burlington PPC agency manage?
We manage Google Ads bids, ad copy, targeting and search terms. We also connect enquiry tracking and improve the pages people reach from your ads.
How quickly will I see leads?
Our AI tools and tested scripts ship fixes and pages within hours or days. Lead timing varies with competition, your market and budget. We don't guarantee rankings or a set number of leads.
What will PPC management cost?
Management fees and Google Ads spend are separate. Your account and goals shape the scope. We'll discuss costs after reviewing your account.
How do I see what the team is doing?
Your Glass Box Portal is available 24/7, with live rankings, leads, spend and a log of changes. You don't have to wait for an agency report to check your account.
What happened in the Burlington immigration case?
Over 12 months, qualified PPC leads rose from 10 to 68 a month on the same spend. Attended consultations rose from 4 to 28. The work included Search campaigns, CRM imports and 4 service pages, while excluding government-navigation searches and duplicate bookings.
Will you also manage ads for my direct competitor?
We reserve each niche and region for one major client. We don't work with your direct competitors in the region. Ask us about availability when you request your audit.
Explore related services
More in Burlington
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop paying for a phone that stays quiet
Bring your Burlington Google Ads account. Your free audit starts with the searches, spend and enquiries.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche