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We fix pages and forms. Clearer service content gives ads, SEO and AI search a better path to enquiries.
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We fix search issues and strengthen service pages. Search insights sharpen your ads and AI-search content.
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We shape service content for AI search. Those clearer answers reinforce SEO and give ads fresh messages.
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Brampton PPC agency: 5 moves against wasted spend
Find the budget leaks
Your phone is quiet. Your agency is quieter. We examine where your paid search budget goes.
See which enquiries count
We track forms and calls, so your decisions start with leads, not just clicks.
Cut the wrong searches
We tighten Brampton targeting and exclude searches that waste your budget.
Get pages moving
Our proven scripts and AI tools speed up page and campaign changes while other agencies schedule meetings.
See the work yourself
Glass Box Portal shows your spend, leads and change history without another chase for an update.
Case study
15 to 76 qualified leads. Same spend.
A Brampton cleaning company went from 15 to 76 qualified PPC leads monthly in 12 months. Spot your gaps in a free audit.
PPCGoogle AdsResidential, move-out and office cleaningBrampton, ON12 months
Brampton cleaning company
15→76Qualified PPC leads / month+407%; $6,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Increased qualified cleaning leads 15 → 76 at unchanged spend through service-specific pages, Brampton targeting, search exclusions and CRM-based bidding.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2214 negatives
- 33 PMax groups
- 42 campaigns: qualified-lead bidding
Qualified PPC leads / month15 → 76+407%
Paid sessions / month750 → 1,500+100%
Qualified leads / paid session2% → 5.1%+155%
Qualified leads / $1,000 CAD2.5 → 12.7+408%
First cleans booked / month6 → 42+600%
Recurring plans started / month3 → 21+600%
- 15 qualified December leads from 750 paid sessions; 2% conversion rate.
- $6,000 CAD December spend; 2.5 qualified leads per $1,000.
- 29% of audited spend reached jobs, supplies and equipment searches.
- 3 cleaning services shared 1 homepage destination.
- 2 booking events counted calendar activity; baseline rebuilt from CRM records.
Calendar navigation registered as booked cleans
The booking widget emitted completion events on slot selection; restricted conversion triggers to confirmed booking IDs.
2 triggers correctedBooking iframe dropped paid attribution
The external booking iframe omitted click IDs; passed attribution through supported custom fields into CRM records.
19 bookings reconciledPMax recruited cleaners instead of customers
Final URL expansion selected recruitment pages; excluded hiring URLs and assigned service landing pages.
3 destinations controlled| Jan ’25 | 2 | conversion triggers corrected; CRM qualification and click-ID capture installed |
| Feb ’25 | 3 | landing pages launched for residential, move-out and office cleaning |
| Mar ’25 | 24 | Search creatives tested service scope, booking steps and recurring schedules |
| Apr ’25 | 214 | negative keywords excluded jobs, supplies, equipment rentals and training |
| May ’25 | 3 | PMax asset groups launched with service-specific images and destinations |
| Jun ’25 | 3 | remarketing audiences created; customers excluded; Brampton presence targeting enforced |
| Jul ’25 | 2 | Search campaigns switched to qualified-lead bidding after CRM import validation |
| Aug–Dec ’25 | 6 | CRO tests covered bedrooms, cleaning frequency, access and booking forms |
Downtown BramptonThe downtown contains designated heritage properties; cleaning methods must account for existing finishes.
1 intake question captured wood, stone and finish-care requirements
Mount PleasantMount Pleasant GO serves the neighbourhood; appointment access depends on each household's availability.
2 booking fields captured arrival windows and key arrangements
BramaleaApartment and condominium buildings have property-specific visitor parking and access procedures.
3 intake fields captured unit, entry instructions and parking
Heart LakeBrampton winters bring snow and road salt that can be tracked indoors.
1 seasonal creative promoted entryway and floor cleaning
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180K searches. How many reach you?
Ahrefs and Keyword Planner show 180K monthly commercial searches across 6 Brampton business types. Find your gaps in a free audit.
180K
commercial searches a month across 6 business types
1,800 deduplicated keywords; Brampton targeting; volumes are estimates, not available ad impressions
Ahrefs + Keyword Planner$137.04
paid-search cost per enquiry
$74,000 spend ÷ 540 enquiries; excludes management fees; not cost per booked job
QliqQliq Ads accounts + call tracking3.2
sponsored placements per commercial results page
768 placements across 240 mobile SERPs; text ads and sponsored Maps placements included
QliqQliq SERP capture30%
of after-hours mystery calls went unanswered
18 of 60 businesses; 10 per business type; weekdays, 6–9 pm Eastern
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Lead rate |
|---|---|---|---|---|---|---|
| Plumbing | 42,000 | $12 | $120 | 48% | 6.0% | 10% |
| Heating and cooling | 30,000 | $15 | $150 | 45% | 5.5% | 10% |
| Dental clinics | 36,000 | $10 | $125 | 52% | 6.4% | 8% |
| Law firms | 24,000 | $24 | $200 | 40% | 4.8% | 12% |
| Auto detailing | 18,000 | $4 | $50 | 60% | 7.2% | 8% |
| Renovation | 30,000 | $9 | $150 | 44% | 5.2% | 6% |
180,000 searches total. Campaign sample: 1,000 clicks per type; spend totals $74,000; enquiries total 540. Lead rate = enquiries ÷ clicks. CTR = clicks ÷ impressions, rounded. Search impression share uses eligible impressions. Search campaigns only; excludes Performance Max. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Brampton commercial queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 26.5%, an 11.7-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 12 Brampton businesses versus 24 baseline sites, 12 months
Review context for Maps advertising
Reviews: median among sampled organic Map Pack top-3 profiles, equally weighted across 6 business types; not an ad eligibility threshold. Firms: deduplicated profiles in the bounded sample, not municipal business totals; sum 3,600. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: Statistics Canada.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicks28%
of sampled keywords include Brampton, a neighbourhood or near-me wording
Ahrefs, 504 of 1,800 keywords+50%
air-conditioning searches in June–August versus December–February
Keyword Planner, Brampton targeting, 24 months14%
of sampled demand uses Punjabi-language search terms
Keyword Planner, deduplicated query-language classification8%
of audited spend matched irrelevant search terms
QliqQliq search-term audit, $5,920 of $74,000; classified by service relevance80%
of commercial SERPs display sponsored placements
QliqQliq SERP capture, 192 of 240 SERPs65%
of commercial SERPs display both ads and a Map Pack
QliqQliq SERP capture, 156 of 240 SERPs47%
aggregate search impression share across 12 accounts
QliqQliq Ads accounts, eligible-impression-weighted22% / 31%
search impression share lost to budget and rank, respectively
QliqQliq Ads accounts; 47% served + 22% budget loss + 31% rank loss15%
of commercial SERPs display an AI Overview
DataForSEO, 36 of 240 SERPs35%
of sampled ads mention Brampton in visible copy
QliqQliq ad audit, 126 of 360 ads45%
of landing pages publish a starting price or fee range
QliqQliq landing-page audit, 54 of 120 pages20%
of landing pages omit a phone link above the fold on mobile
QliqQliq landing-page audit, 24 of 120 pages30%
of landing pages use a generic homepage rather than a service-specific destination
QliqQliq landing-page audit, 36 of 120 pages40%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 20 of 50 eligible origins9.0%
paid-click-to-enquiry rate: 540 enquiries from 6,000 clicks
QliqQliq Ads accounts + call tracking and form logs, deduplicated enquiries60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 324 calls, 189 forms, 27 chats35%
of enquiries arrive outside Monday–Friday, 9 am–5 pm Eastern
Call tracking + enquiry logs, 189 of 540 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 360 ads · 120 landing pages · 60 mystery calls · 60 form enquiries · 12 client accounts · 6,000 paid clicks · $74,000 spend over 12 months · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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AI-assisted bidding uses lead signals to direct your budget towards searches more likely to bring qualified enquiries.
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Who does the work
1 team chasing your next customer
Anton Kovalchuk, Lena, our CMO, developers and SEO and PPC specialists work together. You focus on calls, leads and revenue—not learning the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers. Then let's find your wasted spend.
What does a Brampton PPC agency do for my business?
We manage Google Ads, targeting, bids and search exclusions. We also work on landing pages and track forms and calls to show which campaigns bring enquiries.
How soon will I see changes and leads?
Our proven scripts and AI tools let us ship fixes and pages in hours or days. Lead timing varies with your market, account and budget. The Brampton cleaning company reached 76 qualified PPC leads monthly in 12 months.
What does PPC management cost?
We assess your goals and account, then recommend a management plan. Start with a free audit to discuss what your business needs.
Do you guarantee lead totals or rankings?
No. We don't guarantee rankings or specific lead counts. We seek qualified enquiries and make the work and spend visible.
Will you work with my direct competitor?
In each region, we take on only one major client in a given niche. We don't work with your direct competitors.
How do I check what you've changed?
Your Glass Box Portal stays open 24/7. It displays rankings, leads, spend and change history. You don't need technical knowledge to see what's happening.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor isn't waiting. Why should you?
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