Google Ads
Paid Search targets the services you sell. Search-term and lead data guide your pages and SEO.
Featured at
One team
4 channels. 1 team. More ways to win.
Conversion
Better booking pages give paid visitors a route to contact you and serve organic visitors too.
SEO
SEO builds organic visibility around your services. Paid-search insights show your team where to focus.
AI search
We work to boost visibility in AI search, using paid-search insights and shared pages to connect visitors to enquiries.
Stop the wait
Barrie PPC agency: 5 moves, no months of silence
Find where your budget leaks
We inspect search terms, campaign settings and lead tracking. You see what needs attention.
Spot website problems
The QUIQ Pixel flags technical SEO issues in hours. Your team gets to work faster.
Give each service a shot
We shape Search campaigns around the jobs you want and cut irrelevant searches.
Fix the route to a call
We build and improve pages that take paid visitors from your ad to an enquiry.
Keep your account moving
Your team works on bids, keywords and ads. You don't have to chase a monthly PDF.
Case study
10 → 49 qualified PPC leads a month
A Barrie HVAC contractor grew monthly appointments from 5 to 35 over 12 months. Ad spend was unchanged at the start and end.
PPCGoogle AdsFurnace repair, air conditioning, heat pumps and HVAC replacementBarrie, ON12 months
Barrie hvac contractor
10→49Qualified PPC leads / month+390%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated service-area forms + calls
Grew qualified HVAC leads 10 → 49 at unchanged endpoint spend through service-specific Search campaigns, booking pages, negative keywords and CRM-qualified conversion imports.
Qualified PPC leads / month2025–2025 year before
- 14 service landing pages
- 2214 negative keywords
- 32 campaigns: qualified-lead bidding
- 412 seasonal ad variants
Qualified PPC leads / month10 → 49+390%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 4.9%+145%
Qualified leads / $1,000 CAD2 → 10+400%
Service appointments / month5 → 35+600%
Replacement quotes / month4 → 20+400%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, parts-only and out-of-area searches.
- 4 HVAC services shared 1 homepage destination without service-specific booking forms.
- 3 conversion actions required reconciliation against CRM records before baseline reporting.
Embedded bookings lost Google click IDs
Cross-domain booking frames dropped attribution; passed click IDs into booking fields and joined CRM records through webhook booking IDs.
19 bookings attributedSticky phone links bypassed call attribution
Mobile header hydration restored original telephone links after number swapping; synchronised displayed numbers and telephone destinations after rendering.
3 templates correctedOpening booking widgets counted as enquiries
Widget-open events were imported as leads; replaced them with confirmed submissions and CRM-qualified calls, then rebuilt the baseline.
1 false trigger removed| Jan ’25 | 3 | conversion actions audited; booking IDs and CRM qualification connected |
| Feb ’25 | 4 | landing pages launched for furnace repair, cooling, heat pumps and replacement |
| Mar ’25 | 24 | Search assets tested across repair urgency, installation and appointment availability |
| Apr ’25 | 214 | negative keywords added for jobs, parts, manuals and unsupported equipment |
| May ’25 | 3 | remarketing audiences segmented by service; existing enquiries excluded |
| Jun ’25 | 2 | Search campaigns switched to qualified-lead bidding after import validation |
| Jul ’25 | 6 | booking tests covered postal codes, equipment types and appointment requests |
| Aug–Dec ’25 | 12 | seasonal ad variants rotated between cooling, heating and replacement intent |
AllandaleOlder houses can require ductwork and electrical assessment before heat-pump retrofits.
3 intake fields captured existing fuel, ductwork and electrical service
HollyOutdoor HVAC equipment remains subject to Barrie's noise by-law; installation location requires site assessment.
1 installation checklist captured proposed equipment location and neighbouring windows
Downtown BarrieExterior alterations affecting designated heritage attributes may require heritage approval.
1 property-status question flagged potential approvals before replacement quotes
East BayfieldWinter snow can obstruct furnace intake and exhaust terminations; clearance follows equipment instructions.
1 winter landing-page panel covered safe access and snow-obstructed vents
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
68K searches. Is your budget in the fight?
Keyword Planner: 68K commercial searches a month, spanning 6 business types. Find your gaps in a free audit.
68K
commercial searches a month across 6 business types
1,200 deduplicated keywords across the target municipalities
Keyword Planner$101.67
paid-search cost per tracked enquiry
$122,000 spend divided by 1,200 enquiries; excludes management fees
QliqQliq Ads accounts + call tracking3.0
ads above organic results per commercial SERP
720 upper-page text ads across 240 mobile SERPs, including SERPs without ads
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Search impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Plumbing | 18,000 | $8 | $80 | 5% | 65% | 10% |
| HVAC | 14,000 | $12 | $120 | 6% | 58% | 10% |
| Dental clinics | 12,000 | $10 | $100 | 4% | 60% | 10% |
| Law firms | 8,000 | $20 | $200 | 5% | 52% | 10% |
| Auto repair | 6,000 | $5 | $50 | 7% | 72% | 10% |
| Landscaping | 10,000 | $6 | $60 | 6% | 66% | 10% |
68,000 searches total. Each account contributes 2,000 clicks and 200 enquiries over 90 days: 12,000 clicks, 1,200 enquiries and $122,000 spend. CTR and impression share cover non-brand Search campaigns; leads are deduplicated enquiries, not booked jobs. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Barrie commercial queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.2% versus 26.5%, a 12.3-percentage-point gap. Non-brand mobile queries; ads and Map Pack frequently precede organic listings. Source: GSC of client sites: 6 local businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not an advertising eligibility threshold. Firms: deduplicated profiles within municipal boundaries; total 2,250. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: County of Simcoe and municipal mapping.
76%
of paid-search clicks come from phones
QliqQliq Ads accounts, 9,120 of 12,000 clicks28%
of sampled keywords include a municipality or near-me modifier
Keyword Planner, 336 of 1,200 keywords+60%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months18%
of paid-search spend falls outside Monday–Friday, 9 am–5 pm
QliqQliq Ads accounts, $21,960 of $122,0008%
of audited spend serves users outside intended service areas
QliqQliq Ads location audit, $9,760 of $122,000; included in reported totals85%
of commercial SERPs show text ads above organic results
QliqQliq SERP capture, 204 of 240 SERPs60%
of commercial SERPs show 4 text ads above organic results
QliqQliq SERP capture, 144 of 240 SERPs70%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 168 of 240 SERPs62.5%
median Search impression share across 6 accounts
QliqQliq Ads accounts; account values: 52%, 58%, 60%, 65%, 66%, 72%$20
highest average CPC among the 6 sampled business types: law firms
QliqQliq Ads accounts, $40,000 divided by 2,000 law-firm clicks42%
of sampled landing pages show a phone number above the mobile fold
QliqQliq landing-page audit, 252 of 600 pages31%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 186 of 600 pages24%
of sampled landing pages use a municipality-specific headline
QliqQliq landing-page audit, 144 of 600 pages38%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible origins17%
of sampled mobile forms require more than 6 fields
QliqQliq landing-page audit, 102 of 600 pages60/35/5
% of paid enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 720 calls, 420 forms, 60 chats10%
paid session-to-enquiry rate: 1,200 enquiries from 12,000 sessions
Client analytics + call tracking; 12,000 measured paid sessions from 12,000 clicks30%
of paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 360 of 1,200 enquiries5 h 20 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts · 90-day account window · 2,000 clicks per account · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 ways our scripts and AI tools get you moving
Find website problems in hours
The QUIQ Pixel spots technical SEO issues fast, so your team knows what to fix instead of spending weeks hunting.
Less busywork. Faster action.
Our tested scripts speed up routine work. Your specialists get more time to improve campaigns and chase qualified leads.
Get pages out of the queue
Our team uses AI tools to speed up ad and page drafts. You get changes moving in hours or days, not weeks of waiting.
See the work without asking
Open the Glass Box Portal 24/7 to see rankings, leads, spend and a record of changes. No mysterious agency silence.
Who does the work
1 team. Your calls, not their jargon.
Anton Kovalchuk, Lena, our CMO, developers, SEO and PPC specialists work together. You get a team focused on calls and leads. You don't need a lesson in code.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers before another dollar goes out
What does a Barrie PPC agency do for my business?
We run Google Search campaigns, set bids, keywords and ads, improve landing pages and track calls and forms. We use qualified lead information to guide account decisions.
How fast does your team make changes?
Our tested scripts plus AI tools help ship fixes and pages within hours or days. QUIQ Pixel spots technical SEO issues within hours. Timing depends on your account and market.
Can I see where my ad money goes?
Yes. The Glass Box Portal shows spend, leads, rankings and change history 24/7. See what your team has done without waiting for a report.
Will you take on my direct competitor?
No. We take on one major business in each niche and region, and we don't work with its direct competitors.
Do you guarantee leads or ad positions?
No. Budget, demand, competition and auction conditions affect outcomes. We pursue clear measurement, qualified enquiries and ongoing campaign work.
What does PPC management cost?
We'll assess your account and discuss the management fee and ad budget for your business needs.
Explore related services
More in Barrie
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next click costs money. Make it count.
Get a free Barrie PPC audit and see which budget areas need attention.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche