Dental SEO
We improve treatment pages and local visibility. Search insights guide your ads and page priorities.
Featured at
One connected team
4 channels. 1 shot at the next call.
Google Ads
Paid search brings traffic and enquiry data. That data tells your SEO team which searches deserve attention.
Conversion
We make calling or sending a form easier, giving visitors from search and ads a clearer next step.
AI search
Clear treatment content supports AI-search visibility and strengthens the pages patients reach through SEO.
Stop waiting
5 moves. Less waiting for action.
Find what's holding you back
The QUIQ Pixel spots technical SEO problems in hours. Your audit gives you a place to start.
Put tested scripts to work
Our team uses in-house scripts to ship fixes while other agencies are still booking meetings.
Get treatment pages moving
AI tools speed up page work. Your clinical review keeps the content grounded in your expertise.
Connect the next patient step
We improve the route from a search visit to a call or form, so hard-won traffic has somewhere to go.
See what changed
Glass Box Portal displays live progress. No waiting for an agency to send a monthly PDF.
Case study
10 to 66 organic enquiries a month
The Toronto general dental clinic saw that leap over 12 months via index fixes and dentist-reviewed treatment pages.
SEOLocal SEOGeneral dentistryToronto, ON12 months
Toronto dental clinic
10→66Organic enquiries / monthDeduplicated forms + calls; same month year over year
Grew monthly organic enquiries from 10 to 66 through dentist-reviewed treatment pages, index repairs and Toronto search visibility; tracked calls and forms without collecting clinical details.
Organic enquiries / month2024–2025 year before
- 112 canonical overrides repaired
- 212 treatment pages rebuilt
- 39 dentist biographies crawlable
- 496 contextual links completed
Organic sessions / month500 → 2,000+300%
Organic enquiries / month10 → 66+560%
Keywords in top 1020 → 100+400%
Map Pack top 3 (of 60)5 → 20+300%
Organic enquiry rate2% → 3.3%+65%
Referring domains8 → 32+300%
- 10 organic enquiries from 500 monthly sessions; 2% enquiry rate.
- 6 overlapping pages competed for emergency dental searches.
- 84 indexed archive URLs diluted links to 12 treatment pages.
- 9 dentist biographies rendered only after visitors opened JavaScript tabs.
- 1 external booking widget dropped organic attribution after confirmation.
Treatment pages canonicalised to the homepage
A copied Yoast override reused the homepage canonical; restored self-referencing canonicals on 12 treatment pages.
12 treatment URLs affectedDentist credentials missing from rendered HTML
Elementor tabs fetched biographies only on interaction; published dentist-reviewed credentials as server-rendered text on 9 profiles.
9 biographies hiddenBooking confirmations became referral conversions
The booking iframe started separate sessions; implemented consent-aware completion messaging and source-preserving events without sending patient details.
1 booking flow repaired| Oct ’24 | 1 | organic baseline established with deduplicated call and form tracking |
| Oct–Nov ’24 | 84 → 8 | indexed archive URLs; removed duplicates and corrected canonical templates |
| Nov ’24 | 6 → 1 | emergency dentistry pages consolidated with redirects and dentist review |
| Dec ’24 | 12 | treatment pages rebuilt around eligibility, procedures, fees and patient questions |
| Jan–Feb ’25 | 9 | dentist biographies rendered server-side with credentials and review dates |
| Mar–Apr ’25 | 4 | Toronto patient-access sections added without inventing branch locations |
| May–Jun ’25 | 96 | contextual links connected treatments, biographies and booking routes |
| Jul–Sep ’25 | 24 | referring domains added through association listings and community editorial coverage |
The AnnexBloor Street served by TTC Line 2
1 patient-access section explained transit connections to the clinic
YorkvilleBay station on TTC Line 2
1 access FAQ distinguished the clinic address from neighbourhood coverage
Yonge–EglintonEglinton station on TTC Line 1
1 travel section linked official TTC journey-planning information
North York CentreNorth York Centre station on TTC Line 1
1 patient guide explained booking before travelling to the clinic
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
402K searches. Is your practice showing up?
Ahrefs and Keyword Planner report 402K dental searches monthly across Canada. Your free audit finds where you're missing out.
402K
dental searches per month across Canada
2,100 commercial keywords across 6 service segments; English and French
Ahrefs + Keyword Planner$14
average paid click for dental implant searches
Highest CPC among 6 segments; general dentistry averages $7
Keyword Planner2.1
mobile screens before the first organic result
Median across 240 commercial SERPs with ads and Map Pack results
QliqQliq SERP capture30%
of clinic calls reached neither staff nor a booking service
18 of 60 calls during each clinic's published opening hours
QliqQliq mystery-shopper test| Dental service | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| General dentistry | 112,000 | $7 | $56 | 85 | 1,100 | 20% |
| Dental implants | 92,000 | $14 | $140 | 160 | 2,100 | 15% |
| Orthodontics & clear aligners | 76,000 | $11 | $110 | 130 | 1,800 | 25% |
| Emergency dentistry | 58,000 | $12 | $60 | 95 | 1,000 | 10% |
| Cosmetic dentistry | 42,000 | $9 | $90 | 110 | 1,600 | 35% |
| Paediatric dentistry | 22,000 | $6 | $48 | 70 | 1,200 | 30% |
6 segments total 402,000 searches/month. AI Overview share: 40 SERPs per segment. Lead costs: 6 client Google Ads accounts. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Dental queriesAll niches
Position 1: 15.2% dental CTR versus 27.1% across niches; ads and Map Packs precede organic listings. Source: GSC of client sites: 6 dental clinics versus 30 other sites, 12 months
Median reviews among Map Pack top-3 clinics
49 grid points per city; deduplicated top-3 profiles. Firms counts clinic profiles within municipal boundaries; reviews are not ranking thresholds. Source: QliqQliq Maps grid scan
76%
of dental organic clicks come from phones
GSC of client sites, 6 clinics28%
of tracked searches include a city, neighbourhood or “near me”
Ahrefs, 2,100 keywords+24%
January implant searches versus the monthly annual average
Keyword Planner, 24 months17%
of tracked search volume comes from French-language queries
Keyword Planner, 2,100 keywords32%
of emergency dental leads arrive outside clinic opening hours
QliqQliq call tracking, 6 clinics7.2/10
organic top-10 results belong to clinic websites
QliqQliq SERP capture, 240 SERPs94%
of sampled commercial SERPs display a Map Pack
QliqQliq SERP capture, 240 SERPs180
median referring domains among top-3 service pages
Ahrefs22.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 240 SERPs2.4/10
organic top-10 URLs replaced per month
QliqQliq rank tracking, 12 months1,450
median words per top-10 dental service page
QliqQliq crawl, 360 pages7
median FAQ entries per top-10 dental service page
QliqQliq crawl, 360 pages25%
of sampled pages publish treatment prices or price ranges
QliqQliq crawl, 360 pages40%
of sampled pages include Dentist structured data
QliqQliq crawl, 360 pages35%
of sampled clinic origins pass mobile Core Web Vitals
Chrome UX Report, 60 eligible clinic origins68/27/5
% of leads through calls, forms and chat
QliqQliq call tracking and CRM, 6 clinics8%
organic enquiry rate: 2,400 leads from 30,000 sessions
QliqQliq GA4 and CRM, 6 clinics, 12 months4 h 20 m
median form response time among 48 responding clinics
QliqQliq mystery-shopper test, 60 clinics20%
of clinics sent no form reply within 2 business days
QliqQliq mystery-shopper test, 12 of 60 clinics45%
of tracked enquiries become booked appointments: 1,080 of 2,400
QliqQliq call tracking and CRM, 6 clinicsMethod: 2,100 keywords · 240 SERPs reviewed · 360 top-10 pages crawled · 60 clinics mystery-shopped · 6 client clinics tracked · Updated Q3 2026
Built for speed
4 tools to get your practice moving
Find trouble in hours
The QUIQ Pixel finds technical SEO problems in hours, giving your team a faster route to fixing what holds your site back.
Ship fixes faster
Our tested in-house scripts speed up repeatable work, so your team gets changes out in hours or days instead of weeks.
Get useful pages out sooner
Our AI tools accelerate page work. Your dentist reviews the treatment content, and patients get clear information about your care.
See where your money goes
See spend, leads, rankings and changes live in the Glass Box Portal. You see the work without chasing an update.
Who does the work
1 team. More focus on your next patient.
Founder Anton Kovalchuk leads the team; Lena heads social media. Your CMO, developers, SEO and PPC specialists focus on calls, leads and revenue. You don't need to learn the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers. Then get moving.
What does SEO for dentists in Canada include?
We fix site issues, create treatment pages using your clinical input, boost local visibility and monitor enquiries. We also connect your SEO work with ads, conversion improvements and AI-search visibility. Get a free audit to find your priorities.
How soon will my dental practice see results?
Your market, site and competition affect timing. We ship fixes and pages within hours or days; search growth takes longer. A Toronto clinic went from 10 to 66 monthly organic enquiries over 12 months; your timeline will be different.
Do you guarantee a first-page position?
No. Search engines decide their own results. We work to improve visibility and measure your practice's calls and enquiries.
How do you measure enquiries without clinical details?
We tracked the Toronto clinic's calls and forms without collecting clinical details. The Glass Box Portal gives you live access to leads, spend, rankings and the work log.
Will you also work for my direct competitor?
We take one major client in each niche and region, and we don't work for direct competitors. We'll assess your situation before working together.
What does dental SEO cost?
Your plan reflects your practice, market and aims. The audit is free. We'll go over your practice's needs before you commit.
Explore related services
SEO services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't let the next patient call someone else.
Claim your free audit. See what's holding your practice back and where to act.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche