Digital strategy
Your plan connects search, ads and website improvements around the leads you want.
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1 team. Digital marketing services in Vaughan.
SEO + AI search
We grow search and AI visibility; search insights guide your ads and pages.
Google Ads
We run campaigns for your services. Lead data shows which searches deserve more attention across your marketing.
Conversion
We improve landing pages, tracking enquiries to give your search and ad traffic a clearer path to contact you.
No more silence
5 steps between waiting and getting to work
Start with the gaps
Your free audit starts with the gaps between your marketing and your next enquiry.
Find what's broken
The QUIQ Pixel flags technical SEO issues in hours, not weeks.
Put fixes live
Our scripts and AI tools speed up fixes and new pages.
Connect your campaigns
Your search, ads and website work together instead of fighting for attention.
See the work
Check leads, rankings, spend and changes in your Glass Box Portal.
Case study
20 → 92: Vaughan HVAC leads in 12 months
Organic leads: 8 → 37; Ads: 12 → 55. The work included service pages, seasonal campaigns and CRM-verified tracking.
SEOGoogle AdsHVAC installation & repairVaughan, ON12 months
Vaughan hvac contractor
20→92Qualified leads / monthOrganic + Google Ads; CRM-reconciled, deduplicated forms and calls
Monthly qualified leads increased from 20 to 92 through service-page consolidation, seasonal search campaigns, landing pages and CRM-verified conversion tracking.
Qualified leads / month2024–2025 year before
- 12 conversion actions rebuilt
- 23 service landing pages launched
- 318 seasonal ad variants tested
- 43 campaigns switched bidding
Qualified leads / month20 → 92+360%
Organic qualified leads / month8 → 37+362%
Google Ads qualified leads / month12 → 55+358%
Organic sessions / month400 → 1,200+200%
Google Ads clicks / month300 → 1,200+300%
Organic session-to-lead rate2% → 4%+100%
- 20 qualified leads: 8 organic, 12 Google Ads; CRM-reconciled baseline.
- 17 overlapping service URLs; 4 competed for “furnace repair Vaughan”.
- 31% of paid clicks matched jobs, training or DIY searches.
- 2 primary conversion actions counted clicks rather than qualified enquiries.
- 1 generic landing page served furnace, air-conditioning and heat-pump campaigns.
Mobile redirects stripped Google Ads identifiers
A WordPress redirect discarded query strings; preserved gclid and tested 12 mobile landing paths.
12 paths lost attributionAJAX forms counted thank-you views twice
Elementor success and history-change triggers both fired; replaced them with 1 submission-ID event and CRM deduplication.
2 triggers inflated conversionsCooling pages canonicalised to furnace repair
Duplicated templates retained a fixed canonical; restored self-referencing canonicals and validated 6 service URLs.
6 URLs lost eligibility| Oct ’24 | 2 | click-based conversions replaced with CRM-qualified form and call imports |
| Oct–Nov ’24 | 17 → 6 | service URLs consolidated; redirects and self-referencing canonicals validated |
| Nov ’24 | 186 | negative keywords added for jobs, training, parts and DIY |
| Dec ’24 | 3 | landing pages launched for furnaces, air conditioners and heat pumps |
| Jan–Mar ’25 | 12 | service FAQs published around repairs, installation and Vaughan coverage |
| Apr ’25 | 18 | search-ad variants tested across 3 seasonal service campaigns |
| May ’25 | 4 | audience segments added in observation; existing-customer exclusions applied |
| Jun–Sep ’25 | 3 | campaigns moved to qualified-lead bidding after conversion-volume checks |
WoodbridgeHumber River valley includes TRCA-regulated lands
1 property-specific regulation check before proposing outdoor equipment relocation
KleinburgKleinburg–Nashville Heritage Conservation District; exterior alterations may require heritage approval
1 heritage-approval checkpoint on the installation enquiry form
MapleVaughan noise by-law applies to outdoor HVAC equipment
1 condenser-location checklist linked from installation landing pages
Thornhill, VaughanCold winters and humid summers
2 seasonal campaign themes: furnace repair and air-conditioning repair
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180K searches. Is Vaughan seeing you?
Ahrefs and Keyword Planner counted 180K monthly service searches across 6 Vaughan business types. Get your free audit.
180K
service searches a month across 6 Vaughan business types
1,200 deduplicated commercial keywords; Vaughan-targeted estimates
Ahrefs + Keyword Planner18%
of sampled profiles have no linked website
1,080 of 6,000 profiles across Vaughan and 5 neighbouring municipalities
QliqQliq Maps grid scan2.4
mobile screens before the first organic result
Median across 240 Vaughan commercial SERPs; ads and Map Pack included
QliqQliq SERP capture35%
of after-hours mystery calls went unanswered
21 of 60 Vaughan businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 36,000 | $12 | $120 | 90 | 1,500 | 20% |
| Landscaping | 24,000 | $8 | $80 | 65 | 1,200 | 25% |
| Dental clinics | 42,000 | $16 | $160 | 120 | 1,700 | 15% |
| Law firms | 30,000 | $28 | $200 | 180 | 2,100 | 10% |
| Auto repair | 18,000 | $7 | $70 | 50 | 1,000 | 5% |
| Realtors | 30,000 | $9 | $150 | 150 | 1,400 | 0% |
180,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not sales. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Vaughan service queriesAll client niches
Position 1: 14.6% versus 26.8%, a 12.2-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Vaughan service businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles captured within municipal boundaries, not a business census; total 6,000. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: Statistics Canada census subdivisions.
76%
of non-brand organic clicks come from phones
GSC of client sites, 6 Vaughan businesses28%
of commercial queries include Vaughan, a district name or a near-me modifier
Ahrefs, 1,200-keyword sample+60%
landscaping searches during April–September versus October–March
Keyword Planner, 24 months; Vaughan-targeted estimates14%
of commercial queries name Woodbridge, Maple, Concord, Kleinburg or Thornhill
Ahrefs, 168 of 1,200 keywords; Vaughan-targeted estimates1.5×
enquiry rate on district-specific landing pages versus matched citywide pages
Client analytics + call tracking, 6 Vaughan businesses90%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 216 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.2 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,488 of 2,400 organic listings12.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 30 of 240 SERPs20%
of tracked paid-search spend produces no recorded enquiry
QliqQliq Ads accounts + call tracking, $24,000 of $120,000 across 6 businesses1,450
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages32%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 192 of 600 pages18%
of renovation pages explain municipal permits or TRCA screening
QliqQliq crawl, 18 of 100 renovation pages; context: City of Vaughan and TRCA.34%
of sampled pages include a Vaughan project address, district reference or local case study
QliqQliq crawl, 204 of 600 pages42%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins60/35/5
% of organic enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs, 720 calls, 420 forms, 60 chats6.0%
organic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 Vaughan businesses8.0%
paid-search click-to-enquiry rate: 800 enquiries from 10,000 clicks
QliqQliq Ads accounts + call tracking, $120,000 spend; $150 blended cost per enquiry5 h 40 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 Vaughan businesses25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · Vaughan demand; neighbouring municipalities for Maps comparisons · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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Who does the work
1 team chasing the numbers you care about
Founder Anton Kovalchuk, social media lead Lena, our CMO, developers and SEO and PPC specialists focus on your calls, leads and revenue. You don't need to speak tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 straight answers before you start
What do digital marketing services in Vaughan include?
We coordinate SEO, Google Ads, AI-search visibility and website conversion improvements in one plan. Your audit identifies where to focus first.
How quickly does the work start?
Our proven scripts and AI tools get fixes and pages live in hours or days, not the weeks most agencies need. Timing varies by site, market and priorities.
How can I see what you're doing?
Your Glass Box Portal is open 24/7. It tracks rankings, leads, spend plus a change log, so you don't have to wait for an update.
Will you guarantee a Google ranking?
No. We don't promise rankings. We focus on the work, measurement, and the leads and calls your business needs.
What will I pay?
Your investment varies by goals, competition and required work. Claim a free audit; we'll discuss a plan for your business.
Will you also work for my direct competitor?
We take one major client per niche and region and no direct competitors. We'll discuss your niche and service area during your audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor isn't waiting. Why are you?
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