Digital strategy
We link search, ads, conversion fixes plus AI visibility to the enquiries you want.
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One team, no silos
1 team. 4 connected ways to win.
SEO
We strengthen service pages for local search; those pages also give ads and AI tools clearer details.
Google Ads
We manage paid campaigns and track enquiries. The data guides page improvements and SEO priorities.
AI search
We improve your service details for AI search, reinforcing the pages used by SEO and ads.
No more agency silence
From the first hour to live changes
Look for the leaks
We examine your site and campaigns for gaps between a search and an enquiry.
Find what's broken
The QUIQ Pixel spots technical SEO problems in hours, not weeks.
Put fixes to work
Our team uses tested scripts to move priority changes towards launch.
Get pages moving
Our AI tools speed up service-page work for your SEO and Google Ads campaigns.
See the work yourself
Check leads, rankings, spend and changes in your Glass Box Portal whenever you want.
Case study
15 to 56 qualified leads a month
In 12 months, a Hamilton roofer used SEO, Google Ads and service pages. Monthly ad spend grew from $2,000 to $3,000.
SEOPPCRoof repairs & replacementHamilton, ON12 months
Hamilton roofing company
15→56qualified leads per monthorganic + paid; deduplicated forms and calls, same month year over year
Grew monthly qualified leads from 15 to 56 through roofing SEO, Google Ads, service-specific landing pages and repaired attribution; monthly ad spend rose from $2,000 to $3,000.
Qualified leads / month2024–2025 year before
- 12 tracking faults repaired
- 23 landing pages launched
- 34 roofing guides published
- 41 qualified-lead bidding test
Qualified leads / mo15 → 56+273%
Organic leads / mo5 → 30+500%
Paid leads / mo10 → 45+350%
Organic sessions / mo250 → 1,000+300%
Paid-session lead rate2% → 6%+200%
Paid leads / $1,0005 → 15+200%
- 15 qualified leads: 5 organic, 10 paid; duplicate enquiries excluded.
- 250 organic sessions; 3 roof-replacement pages competed for identical searches.
- $2,000 ad spend generated 500 paid sessions and 10 qualified leads.
- 28% of ad spend went to employment, supplies and DIY searches.
- 2 tracking faults inflated platform conversions; qualified leads required manual reconciliation.
Consent updates duplicated form events
Consent callbacks reattached submission listeners; installed 1 listener and deduplicated events using submission IDs.
1 enquiry counted twiceMobile redirects stripped click identifiers
A mobile redirect discarded query strings; preserved gclid and campaign parameters through the redirect chain.
31 paid sessions unattributedNegative keyword blocked replacement searches
A shared broad negative blocked roof replacement queries; removed 1 conflicting term and separated repair exclusions.
1 service group suppressed| Oct ’24 | 2 | tracking faults repaired; CRM-qualified forms and calls reconciled |
| Oct–Nov ’24 | 186 | negative keywords added; employment, retail and DIY traffic excluded |
| Nov ’24 | 3 | landing pages launched for repairs, replacement and flat roofing |
| Dec ’24 | 12 | ad creatives tested across 3 service groups |
| Jan ’25 | 3 | audience segments observed; converted customers excluded from remarketing |
| Feb–Mar ’25 | 3 → 1 | competing replacement pages consolidated; 4 local roofing guides published |
| Apr ’25 | 1 | bidding experiment adopted qualified-lead imports after conversion validation |
| May–Sep ’25 | 48 | internal links added between roofing guides and service pages |
DurandHeritage districts; some exterior alterations require heritage permits
1 permit checklist linked to municipal guidance
KirkendallOlder housing stock with varied rooflines
6 project examples separated repairs from replacement enquiries
Stoney Creek waterfrontLake Ontario exposure and wind-driven rain
1 inspection guide covered flashing and roof penetrations
Hamilton MountainWinter snow and freeze–thaw cycles
2 guides covered ice dams and attic ventilation
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Get A Free AuditMarket data
132K monthly searches. Is your phone ringing?
Ahrefs and Keyword Planner cite 132K monthly service searches across 6 business types. Your audit looks for your openings.
132K
service searches a month across 6 business types
1,200 deduplicated commercial keywords targeting Hamilton
Ahrefs + Keyword Planner2.3
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture35%
of after-hours mystery calls went unanswered
21 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test45%
of businesses answered form enquiries within 1 business day
27 of 60 enquiries; another 21 answered within 2 business days
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| HVAC contractors | 26,000 | $12 | $120 | 85 | 1,400 | 20% |
| Plumbers | 24,000 | $14 | $140 | 95 | 1,200 | 25% |
| Dental clinics | 32,000 | $16 | $160 | 120 | 1,600 | 15% |
| Personal injury lawyers | 12,000 | $38 | $380 | 210 | 2,100 | 10% |
| Auto repair shops | 18,000 | $7 | $70 | 60 | 1,000 | 5% |
| Roofing contractors | 20,000 | $18 | $180 | 105 | 1,500 | 15% |
132,000 searches total; 40 SERPs per type. CPC is spend divided by clicks; lead costs are spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Hamilton service queriesAll client niches
Position 1: 14.8% versus 26.4%, an 11.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Hamilton businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: 3,600 deduplicated profiles assigned once to non-overlapping study districts, not municipal boundaries. Source: QliqQliq Maps grid scan, 49 points per district; place names: City of Hamilton.
76%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses28%
of commercial keywords include a district, city or near-me modifier
Ahrefs, 336 of 1,200 keywords+65%
air-conditioning searches in June–August versus the other 9 months
Keyword Planner, monthly averages over 24 months+48%
furnace-repair searches in November–February versus the other 8 months
Keyword Planner, monthly averages over 24 months1.4×
organic enquiry rate on district-specific pages versus matched citywide pages
Client analytics + call tracking, 6 businesses; 7.0% versus 5.0%90%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 216 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.5 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slots15%
of sampled commercial queries trigger an AI Overview
DataForSEO, 36 of 240 SERPs190
referring domains per top-3 service-business page, median
Ahrefs1,450
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages30%
of service pages publish a starting price or fee range
QliqQliq crawl, 180 of 600 pages24%
of roofing pages explain building-permit considerations
QliqQliq crawl, 24 of 100 roofing pages42%
of landing pages display a phone link within the first mobile screen
QliqQliq mobile audit, 252 of 600 pages40%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins60/35/5
% of organic enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 648 calls, 378 forms, 54 chats6.0%
organic session-to-enquiry rate: 1,080 enquiries from 18,000 sessions
Client analytics + call tracking, 6 businesses10.0%
paid enquiry rate: 600 enquiries, 6,000 clicks, $105,000 spend
QliqQliq Ads accounts + call tracking; $175 blended cost per enquiry6 h 20 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 service pages · 60 mystery calls · 60 form enquiries · 6 client sites · 12 months. PPC: 1,000 clicks and 100 enquiries per business type; $105,000 total spend. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 ways our AI tools and scripts move faster
Find site problems in hours
The QUIQ Pixel flags technical SEO issues quickly, giving your team a head start on fixes.
Get fixes out faster
Our in-house tested scripts speed up site changes. You spend less time waiting for work to ship.
Put service pages to work
Your team uses AI tools to speed up page creation, giving search and ad visitors relevant places to land.
See what changed
See leads, rankings, spend and a record of changes in your Glass Box Portal 24/7. No chasing an agency for updates.
Who does the work
Your business deserves a team that moves
Founder Anton Kovalchuk, social media head Lena, a CMO, developers and SEO and PPC specialists work together. You focus on calls, leads and revenue. We handle the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers before another invoice lands
What do digital marketing services in Hamilton include?
We run SEO and Google Ads, strengthen conversion paths and improve your information for AI search. These channels share a plan focused on enquiries, not isolated reports.
How soon does work start?
AI tools and scripts help ship fixes and pages within hours or days. The timeline above is a target sequence after approval, not a promise. Timing varies by market, starting point and competition; SEO results and lead growth take more time.
Are first-page rankings guaranteed?
No. Rankings aren't guaranteed. We work on relevant searches and track progress alongside the calls, leads and revenue that matter to you.
What does digital marketing cost?
Your budget varies with your goals, market and needs. Start with a free audit, then discuss investment and scope with our team.
How can I see your work?
The Glass Box Portal is available 24/7. It shows your leads, rankings, spend and a change log, so you don't have to wait for an agency update.
Will you also work for my competitors?
We reserve each regional niche for one major client and don't take on that client's direct competitors. Check availability during your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop paying for silence
Your rival's van is in your customer's driveway. Find out what's costing you those calls.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche