Custom SEO
We make custom pages easier for search engines to read. Clearer content also supports AI-search visibility.
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4 channels. 1 team. More chances to win.
Google Ads
Ads place your offer before searchers. Enquiry data shows your SEO team which searches matter.
Conversion
We clear friction from enquiry paths. What turns visitors into leads informs your SEO and Ads pages.
AI search
We make your expertise easier for AI search to understand. Clear answers strengthen your SEO pages too.
Stop waiting
SEO for Custom-Built Websites in Canada, at Speed
Find what's blocking your site
The QUIQ Pixel spots technical SEO issues in hours, not weeks.
Get fixes out the door
Proven scripts and AI tools speed up fixes and pages while ordinary agencies take weeks.
Put every channel to work
SEO, Ads, conversion, plus AI search team up to turn more searches into enquiries.
See what you're paying for
Open your Glass Box Portal to see leads, rankings, spend and the work logged by your team.
Linara went from 12 to 63
Monthly organic consultation leads rose from 12 to 63 for Linara Custom Jewellery.
Case study
12 to 63 organic consultation leads a month
In 12 months, Linara Custom Jewellery grew monthly organic sessions from 600 to 2,400 after we rebuilt key parts of its site.
SEOTechnical SEOCustom jewelleryToronto, ON12 months
Linara Custom Jewellery
12→63organic consultation leads per monthdeduplicated forms + calls, same month year over year
Rebuilt rendering, crawl paths and consultation journeys on a headless jewellery website. Organic consultation leads rose from 12 to 63 monthly across Canada.
Organic consultation leads / month2025–2025 year before
- 184 designs exposed
- 26 competing pages consolidated
- 3360 contextual links added
Organic sessions / mo600 → 2,400+300%
Organic consultation leads / mo12 → 63+425%
Keywords in top 1018 → 94+422%
Organic session-to-lead rate2% → 2.6%+30%
Google organic clicks / mo500 → 2,200+340%
Design pages indexed36 → 180+400%
- 36 of 180 design pages indexed; JavaScript concealed links beyond initial results.
- 9,600 filter URLs competed with 24 collection pages for crawling.
- 6 competing engagement-ring URLs split internal links and search intent.
- 18% of recorded form leads fired before successful submission.
- 600 organic sessions generated 12 verified consultation leads in December 2024.
Pagination canonicals pointed to page 1
Shared Next.js metadata reused the first canonical; generated page-specific canonicals and server-rendered pagination links.
84 designs rediscoveredFilter toggles generated endless URL permutations
Client-side state reordered parameters; normalised parameter order, removed crawlable facet links and excluded facets from sitemaps.
9,600 URLs containedConsultation events preceded successful submission
React handlers fired on button clicks; triggered conversions only after API success and deduplicated submission IDs.
18% false leads removed| Jan ’25 | 180 | design URLs audited against rendered HTML and index coverage |
| Feb ’25 | 3 | tracking faults corrected; historical consultation baselines reconciled |
| Mar ’25 | 84 | designs exposed through server-rendered pagination and canonical repairs |
| Apr ’25 | 9,600 → 24 | filter URLs replaced by crawlable collection destinations |
| May–Jun ’25 | 6 → 1 | engagement-ring pages consolidated with redirects and intent mapping |
| Jul–Aug ’25 | 24 | collection guides rebuilt around Canadian custom-jewellery searches |
| Sep ’25 | 360 | contextual links added between designs, materials and consultation guides |
| Oct–Dec ’25 | 4 | consultation form tests completed across mobile and desktop journeys |
Yorkville / Bloor–YongeBloor–Yonge connects TTC Lines 1 and 2
1 transit-planning reference in Toronto consultation content
Financial DistrictPATH connects downtown buildings through pedestrian walkways
1 appointment-planning FAQ distinguishing indoor routes from street entrances
Distillery DistrictHistoric district with pedestrian-only streets
1 proposal-location guide separating pedestrian access from vehicle drop-off
HarbourfrontLake Ontario waterfront exposed to winter weather
1 seasonal proposal checklist covering outdoor timing and ring handling
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
65% of custom sites audited had indexing defects
96K monthly custom website SEO searches in Canada. Sources: Ahrefs + Keyword Planner; QliqQliq audits.
96K
custom website SEO searches a month across Canada
1,200 commercial keywords across 6 website types
Ahrefs + Keyword Planner$18
average click for custom e-commerce SEO keywords
Highest of 6 segments; publisher SEO averages $8
Keyword Planner65%
of audited custom websites had indexability defects
78 of 120 audits found blocked, duplicated or excluded revenue pages
QliqQliq website audits37.5%
of SEO providers left a quote enquiry unanswered
18 of 48 test enquiries received no response within 5 business days
QliqQliq mystery-shopper test| Website type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Service business websites | 24,000 | $12 | $120 | 95 | 1,600 | 25% |
| Custom e-commerce | 21,600 | $18 | $180 | 210 | 2,200 | 20% |
| SaaS websites | 18,000 | $16 | $200 | 180 | 2,400 | 30% |
| Marketplaces | 13,200 | $14 | $175 | 160 | 2,100 | 15% |
| Publisher websites | 10,800 | $8 | $100 | 120 | 1,800 | 35% |
| Membership websites | 8,400 | $10 | $125 | 85 | 1,700 | 10% |
96,000 searches total. CPC and lead costs in CAD; leads are enquiries for SEO services. AI Overview presence: 40 sampled SERPs per segment. Source: Ahrefs, Keyword Planner, QliqQliq Google Ads accounts, DataForSEO
Custom website SEO queriesAll niches
Position 1 earns 16.2% CTR versus 27.1% across niches; ads and Map Packs reduce organic visibility. Source: GSC of client sites: 6 SEO providers versus 24 client sites, 12 months
Reviews among Map Pack top-3 website and SEO providers
Reviews: median per top-3 listing, not a ranking threshold. Firms: sampled providers within 5 km of each city centre; 1,030 of 1,240 mapped providers. Source: QliqQliq Maps grid scan, 49 points per city
58%
of SEO service impressions came from desktop searches
GSC of client sites, 6 SEO providers24%
of 1,200 keywords included a city or province
Ahrefs+20%
January search volume versus the 12-month average
Keyword Planner, 24 months18%
of tracked enquiries requested French-language SEO delivery
QliqQliq enquiry tracking, 6 client sites32%
of tracked enquiries requested JavaScript rendering support
QliqQliq enquiry tracking, 6 client sites7.2 / 10
top-10 results belonged to SEO or website agencies
QliqQliq SERP capture, 240 searches22.5%
of 240 sampled SERPs displayed an AI Overview
DataForSEO280
median referring domains among top-3 ranking pages
Ahrefs75%
of 240 sampled SERPs displayed search ads
QliqQliq SERP capture40%
of 240 sampled SERPs displayed a Map Pack
QliqQliq SERP capture45%
of 120 sites had canonical or parameter duplication defects
QliqQliq website audits35%
of 120 sites hid revenue content behind client-side rendering
QliqQliq website audits25%
of 120 sites omitted revenue pages from XML sitemaps
QliqQliq website audits30%
of 120 sites contained broken internal links to revenue pages
QliqQliq website audits42%
of 100 audited origins with field data passed mobile Core Web Vitals
Chrome UX Report45/50/5
percentage of 600 leads from calls, forms and chat respectively
Call tracking and CRM, 6 client sites4.0%
session-to-lead rate: 600 enquiries from 15,000 organic sessions
GSC of client sites, GA4 and CRM, 12 months18 / 48
test enquiries received no response within 5 business days
QliqQliq mystery-shopper test7 h
median first response among 30 providers that replied
QliqQliq mystery-shopper test24%
of 600 tracked leads arrived outside weekday business hours
Call tracking and CRM, 6 client sitesMethod: 1,200 keywords · 240 SERPs reviewed · 360 pages crawled · 120 website audits · 48 mystery enquiries · tracking across 6 client sites · Updated Q3 2026
Our unfair speed
Scripts + AI: fixes in hours, not weeks
Spot the blockers in hours
Our QUIQ Pixel scans for technical SEO problems fast, giving your team a head start on the fixes your site needs.
Put fixes to work faster
Our tested in-house scripts speed up repeatable website work, so your team spends less time on manual tasks and more time shipping changes.
Get useful pages moving
Our AI tools accelerate page work, giving your team more room to focus on content your customers connect with.
Watch the work happen
Your Glass Box Portal displays leads, ad spend and rankings with a log of changes. Check it whenever you want.
Who does the work
1 team. Your phone deserves to ring.
Anton Kovalchuk, Lena, and our developers, SEO and PPC specialists work as one team. You get a focus on calls, leads and revenue—not a lecture on code.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers. Then get moving.
What does SEO for custom-built websites in Canada cover?
We examine how your pages appear to search engines, how those engines move through the site, and where visitors drop off. We then improve pages, technical issues and enquiry paths around your business goals.
How quickly will my site see results?
Scripts and AI tools help ship fixes and pages within hours or days. Search growth follows its own timetable, shaped by your market, site and competition. We don't guarantee search positions.
What will custom website SEO cost?
Plans start at $2,500 per month. Your site's needs, market and goals determine the scope. Start with the free audit for a tailored quote.
Will you also work for my competitor?
We serve one major client in each niche and region. We don't work for their direct regional competitors. Ask us at your audit about your niche and its territory.
How do I know what you're doing?
Your Glass Box Portal is open 24/7. It displays your leads, rankings and spend, plus a log of changes. You don't have to chase an agency for an update.
Do I need Ads alongside SEO?
No. SEO can stand alone. Pairing SEO with Google Ads and conversion improvements, plus AI-search visibility, lets channels share insights and supports more routes to an enquiry.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't let your custom site sit idle
Get a free audit. Find the blockers before your competitor gets the next call.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche