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Numerous people use search engines for information about healthcare providers and health conditions. Medical organizations started to increase funds for digital marketing, raising the amount of money put into programs like SEO by 15.4% between 2015 and 2016. With your potential patients looking for healthcare services and your competitors increasing their marketing budgets, it is very important to use SEO for your website and develop your business online.
Since patients use the internet and know more about their health and treatments, they also become more selective about the medical facilities and doctors. Almost 83% of hospital patients check the hospital’s website before choosing a hospital and booking an appointment and 61% of all patients visit at least two websites. They are looking for experienced professionals with reliable reputations and they also choose the facilities that are high in the search results because they look the most reliable. To appear on the top of the ranking, you have to understand how to implement the best SEO strategies and methods.
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Take a look at statistics collected by medical marketing services and you will immediately see if that your website has to be optimized for search before you even start using other SEO strategies and methods. Conversions are not the main goal. You want potential clients to visit your website and spend some time there getting answers to their questions and reading your content. 49% of the patients search for a specific disease and you need to make sure that they can find this information when they visit your website and also can easily book an appointment or contact you. You should place your contact information on the top or the bottom of the website and create a separate contact page with a map. Include short and long keywords in your content and test your website regularly to ensure all of the links take you to the correct pages and provide a great user experience on desktop and mobile versions.
Local lists like Google My Business provide info about your facility to potential patients using local keywords and searching from their smartphones. Optimizing for a local search can help you to get traffic from 62% of mobile devices users who search for healthcare information. Local results are usually visible in mobile searches because smartphones’ owners use location services, so to reach the maximum results your website has to include keywords that are based on your location.
To build a network of citations is a must for enhanced search rankings and you can do it by listing your facility on sites like HealthGrades, Doximity, RealSelf, Doctor.com, and ZocDoc. Being on these websites not only shows that your practice is legitimate but helps potential patients to read reviews. Around 82% of patients visit review websites and read the information carefully, and 54% of these people visit these sites very often. So every time you have a client, you can kindly ask to leave a positive review or feedback at one of these sites because good reviews build trust. High-quality reviews also help to appear on the top of the search results.
When another reliable website in your industry link to your name or practice, search engines notice it as a sign of the relevance of your content. However, links from spammy sites show that your website also can be unreliable. Contact your partners, suppliers or any organizations you are related with and ask about exchanging links for mutual benefit. Another way is to write articles, set up interviews or webinars, basically create and share useful information for your potential clients to get noticed and collect more links. Follow the old saying: sharing is caring. If you participate in public or private events, every link on event websites can help increase your rankings.
80% of Canadians search for health information online, but sometimes consulting Doctor Google can results in big problems when inaccurate articles from bloggers with no medical experience rank higher than real doctor’s content. Take your time and create your own content that can be in the blog form, you can also share videos, infographics and will not only increase your search rankings but will also provide reliable information to the prospect patients. Content help to stand out and show patients what they can expect when they use your services.
Create high-quality content that potential clients will want to share and promote. Even 41% of people say that social media influence their choice of medical organizations, to create social media accounts and post your created content together with your followers’ posts. Medical marketing
services will help you to create and optimize your social media accounts but only you can decide what is going to be shared on these platforms.
