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GOOGLE PENALTY RECOVERY

Grey and white text SEO and search
Are your websites or landing pages not being indexed by Google? Alternatively, has your website's overall ranking suddenly plummeted? If so, it might be that a penalty from Google itself is adversely affecting your website ranking. The only question is, why? This and can a Google penalty be removed?

WHY GOOGLE MAY HAVE GIVEN YOUR WEBSITE A PENALTY

What people often forget, is that Google is a business. The search engine giants clients are its users and those users have an expectation of always being supplied with the highest possible quality search results.
This being the case, Google is constantly attempting to expunge poor web content from its searches; this and make sure that search results which it does provide are as safe, secure, and contextually relevant as possible.
The above being the case, a Google penalty usually happens for one of two reasons. Either Google has identified you as attempting to cheat its search algorithm in order to appear higher in search results, or your website has been identified as providing an unsafe and/or noticeably poor user experience.

POOR PERFORMANCE

BLACK HAT SEO

GOOGLE PENALTY

POOR PERFORMANCE & USER ISSUES

If your website is slow to load, doesn’t provide adequate security, or gives rise to too many error codes, Google will likely reduce your ranking by means of a penalty. In this case, your best option is to have a comprehensive SEO audit undertaken in order to identify any and all issues which might have given rise you receiving a penalty in the first place.

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BLACK HAT SEO

As an alternative to poor performance issues, Google will often also place a penalty on your website if you can be identified as having used black hat SEO techniques to improve your ranking. Such techniques can include (but are by no means limited to) keyword density spamming, article spinning, rapid link building and websites using spammed backlinks and paid traffic.

REMOVING A GOOGLE PENALTY

The good news is that a Google penalty can be removed and your ranking restored if the cause of the penalty is remedied. This being the case, we will help you identify why you have had a penalty levied against you before petitioning Google on your behalf to have this penalty removed. In order to guard against recurrence, we carry out site-wide compliance inspections and afterward, advise website owners on SEO best practices. This being the case, if you would like to have your ranking restored, make sure to reach out to us today in order to discuss your specific penalty issues in more detail.

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