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APP STORE OPTIMIZATION

There are literally millions of apps that have been created and have been made available either for the Android or Apple App stores, or in some cases, both at the same time. The reason for this is that it has been made very easy to make an app on your own. Many have already made millions out of their games, and many have already become household names. For this reason, you may expect the number of released apps to increase, which some being great, some being bad, while some being just OK. In any case, how do you increase your app’s chances of succeeding in a place full of alternatives that may even be better than the one you’ve released? Luckily, there is something called App Store Optimization that can do just that, and by using the techniques to ASO, your apps can soar through the charts in no time.

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WHAT IS ASO?

ASO stands for App Store Optimization, and it is a strategy used to increase your view order as users search for specific keywords in the App Store or Google Play Store. Like the more popular SEO, or Search Engine Optimization, the retrieval of data from an app database can be affected by the words and phrases that you use in parts of your app upon release. These include your app name, the developer name, and its description. Like SEO, you can try and compete for the usual keywords, or you can also try and improve your chances on less common. You can also add these same keywords in your URL upon publishing (as in the case for the Google Play Store) in order to boost your rankings even further up.

Keywords such as “fun”, “free”, “near you”, “top”, and “new” are really popular, but you can also mix in some popular keywords (and even some less popular ones) depending on your app’s specific niche or genre. In any case, there are services that can help you with this so that their expertise can help you in implementing the best practices to be used for better search results. Of course, this comes at a price.

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HOW YOUR APP PROFILE LOOKS

Aside from keywords, aesthetics also play a huge factor on as to whether you would get a higher conversion rate e.g. whether your app would be downloaded or not. Make your description lively without being too wordy. Keep everything organized in your landing page by giving short but detailed descriptions of what your app can do. Provide links to your social media page if necessary, and the latter having links back to your app can really help in the rankings, too. Of course, don’t forget to include keywords as well.

Get a nice logo as well as some great images of your app uploaded, so that customers would be more enticed to give your app a try. Having a video uploaded would be of a big help, as well. Just make sure that you’re A/B tests are done regularly in order to see what works and what doesn’t. For A/B tests, you simply have to release two different listings and see which one performs better after a certain time period. You can then use this data to add, tweak, or remove certain aspects of your design for better results.

OFF-METADATA FACTORS MATTER

Off-metadata includes information such as the reviews made on your app, user ratings, or the number of people that have made compete installs. These are things that you cannot control completely, so the best thing to do is to release the best product possible in order to get the best possible feedback. The higher these numbers are, the greater your search ranking would improve. As such, it is very important to take periodic – as short as every week, if necessary – to review and monitor your rank and ratings in order to see what needs to be improved in your app and landing page so that your numbers would improve. While it may look to be a tedious task, it is quite achievable with the right support group and tools to assist you. Only through this process will you be able to gain control and insight on how to make the most searchable apps on the store today.

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