We produce supreme creative websites that communicate
the clients’ messages in a considered and elegant manner.
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Master SEO is a full-service digital marketing agency. Based in Toronto, our mission is to help local businesses achieve meaningful growth through better marketing and web design. To stay ahead of trends on the ever-transforming canvas of the Internet, we adopt a 360-degree approach to modern marketing. First, we develop remarkable web experiences which we leverage for optimum search engine exposure. We then develop multi-channel social media marketing strategies, which include on-going optimizations after deployment. To help clients start capturing new sales leads, our graphic design gurus can also help lay the foundations of high-impact content marketing campaigns. For more instant results, we can also add targeted pay per click ad campaigns to our marketing arsenal.
While web design teams take care of front-facing visuals, web developers work behind the scenes to ensure that very Master SEO website is fully responsive. This ensures that websites scale quickly (and correctly) in all modern desktop and mobile web browsers.
Also responsible for back-end database management and security, web developers check the integrity of every line of code which makes up a website. In some cases, this can be hundreds. In other cases, it can be thousands.
Capable of coding in several programming languages, Master SEO web developers make sure that every website we launch is optimized for speed and flawless rendering of key features and design elements.
During our project discovery phase, our designers identify what graphical elements, fonts, and colors, are a perfect match for your brand. We then model website layouts in a way which best presents your content and media.
From image galleries to sales funnels, our web design and graphic design teams work together to identify what interactive elements will best engage your target audience. Where necessary, we can also help build brands from the ground up by creating logos, bespoke color schemes, and other visual elements.
After brainstorming ideas, we start to arrange core elements in a real website framework. As we do this, we search engine optimize finished pages and content. This ensures that finished websites will rank highly for relevant keywords in search engines like Google.
In every case, websites designed by Master SEO, strive to promote meaningful customer interactions and help businesses capture all-important new sales leads.
01
Discovery
As soon as your Toronto startup or business reaches out, Master SEO will begin a thorough project discovery process. During this time, our web designers and digital marketing teams will meet with you directly.
By asking you several questions about your brand, we’ll gather as much information as possible about who you are, what you do, what areas your business serves, and what your main objectives are.
Only when we are confident that we share the same design vision as you, will we start committing resources to the development of your project. During this time, we will also discuss your budget, any deadlines you might have in mind, and what to expect going forward.
02
Research & Analysis
During our discovery phase, we will provide you with a rough idea of what our web design and marketing teams might be able to accomplish. During our research and analysis phase, we will then flesh ideas out by undertaking in-depth market and competitor research.
Researching your competitors and business niche will allow us to better leverage your website in terms of overall design and search engine exposure. After studying your competitors, we will then identify your target audience.
Typically, we will look at what traits differentiate your consumers from other groups. This will allow our web design and marketing gurus to create content and media which will inevitably help you capture more sales leads after deployment.
03
Development
After identifying your competitors and target audience, we will use our insights to start physically developing your new website and/or multi-channel marketing strategy.
During our development stage, our graphic design teams will (if necessary) create mock-ups of logos and other branding elements. After your approval, these will be incorporated into your new web design, and any associated marketing content.
As our back and frontend developers work on your website, we will also invite comments and approval from you, before committing designs to final deployment.
While our design teams are occupied, our marketing strategists will also start readying agreed upon strategies for launch. They will also regularly liaise with you and our web and graphic design teams, to maintain accuracy and consistency going forward.
04
Implementation/Deployment
As soon as the development of your new website and/or marketing strategy is complete, we will invite you for a final review, before getting ready for full-scale deployment.
Deploying a website and/or firing the starting trigger on a new PPC ad campaign takes seconds. However, before the official launch, we will make sure that you are aware of a few key details going forward.
In the case of a website and accompany content marketing strategy, we will make sure that you are your team are familiar with how to publish new content and check for security threats.
As a priority, we will also make sure that you and your team are aware how to manage integrated site features like those associated with e-commerce website payment processing and safe management of customer data.
05
Success Tracking
Digital marketing success doesn’t happen overnight. More importantly, no one digital marketing strategy is ever guaranteed to perform as well as might be expected.
To help you realize a real return on investment, Master SEO provide tools to help you monitor the success of different campaigns. We will help you measure your website visitor bounce rate, analyze where your traffic is coming from, and monitor the real-time progress of any PPC campaign.
Before the launch of any website or marketing campaign, we will also agree on a date for a more in-depth review of your overall campaign success.
06
Review
During project review periods, Master SEO web design and marketing teams will liaise with you to discuss the success (or lack thereof) of any solutions we have implemented.
When new websites start capturing more leads, it is easy to assume that marketing efforts have been successful. However, only by analyzing where traffic originates can this be fully verified.
Using Google analytics and other tracking tools, we will identify what digital marketing initiatives return the most lucrative ROI. We will also determine what keywords consumers commonly use to find you online, before tweaking on ad off-site SEO strategies accordingly.
